Court

Featuring:

Deborah Neff

SVP, Marketing

Sephora

Court

By 2035, demographically, the world will look quite different; Gen Z will have surpassed millennials as the largest generational group in the US and Centenarians will be a cohort unto themselves, numbering 1.5 million globally (triple today’s population of people 100-plus).

The Consumer of 2035 offers a peek into the evolved world of your future consumer. Through the lens of Stylus’ six innovation platforms – luxury, fast consumption, sustainability, inclusivity, digital worlds and wellness – we uncover how today’s shifts will reshape the long-term consumer landscape, offering a cross-demographic, cross-industry lens into the trends transforming consumer values and lifestyles and the new opportunities for brands.

Featuring:

Saisangeeth Daswani

Head of Advisory–Fashion, Beauty & APAC

Stylus Media Group

Court

Consumers today are very politically inclined, and with the ‘call-out’ culture, they are not afraid to let brands know what they think. Anne Donohoe, CMO at MEC walks us through how they acknowledged their mistakes, grew from them, and what processes were put in place to ensure everyone - all sizes, sexual orientation and race - was being acknowledged.

Featuring:

Anne Donohoe

VP, CMO

MEC

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Every marketer wants to have a compelling CSR story, and often look with envy at the successful brands that launched with an eco ethos at the core. But purpose alone is not enough when you’re breaking from convention. Krissie Millan, CMO of Flow Water, explains how they made a huge splash by pushing boundaries, and how they’re keeping their audience engaged in a crowded category.

Featuring:

Krissie Millan

CMO

Flow Water

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Sustainability is rapidly becoming a “must have” for every business, large and small. For some brands that journey - and communicating it - is easier than others. Learn how The Clorox Company leverages sustainability for competitive advantage across a diverse portfolio of brands, from Burt’s Bees natural personal care to its namesake Clorox liquid bleach.

Featuring:

Matt Kohler

Managing Director

Clorox Company of Canada

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With climate change picking up momentum and becoming a bigger regulatory and consumer priority, Loop is hailed as a hero as major corporations are now collaborating with Loop to reduce their environmental impact through a truly reusable packaging program. Tony Rossi, VP of Global Business Development shares what it's like to launch an initiative of this magnitude, and what the cultural shift towards meaningful recycling means for your marketing strategy.

Featuring:

Anthony Rossi

VP, Global Business Development

Loop

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Consumers needs are changing at the speed of light, and while fast food is squarely in the crosshairs of health and eco concerns, A&W manages to address those issues and appeal to the new mindset. A&W marcom lead Tom Newitt delves into how they manage to stay a step ahead from a strategic point of view.

Featuring:

Thomas Newitt

VP Marketing

A&W Food Services of Canada Inc

Sponsored by:

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During the lunch break, our partners at the Globe Content Studio present The State of Creativity.

1:00-1:30 

The ability to create impactful campaigns is essential for marketers charged with engaging customers and driving business results. Monica Bialobrzeski, Creative Lead of the Globe Content Studio at The Globe and Mail, reveals and contextualizes nine trends that represent the state of creativity, and how brands can get an early jump on these emerging opportunities.

Featuring:

Monica Bialobrzeski

Creative Lead

The Globe Content Studio

Court

Canopy Growth’s Senior Director of Portfolio Integration explains what’s working (and what’s still a work-in-progress) in terms of marketing pot brands, and how they’re growing the world’s largest cannabis corporation amid a changing market.

Featuring:

Josh Lyon

Senior Director, Portfolio Integration

Canopy Growth

Court

Forrester's research shows that CMOs' ability to impress and influence consumers with new technology and experiences is waning. Under the mandate of innovation, CMOs chase adjacent opportunities to iterate on products and services, but becoming ingrained in customers' lives and creating measurable value are incessant battles that are highlighted by the fact that demographic, social, and economic trends don’t predict consumers’ embrace of innovation. Years of deep, multimodal research has revealed what gives consumers the motivation and energy to embrace the next new thing brands have to offer as well as what makes them shut out potential new experiences; a force Forrester termed Consumer Energy. Anjali Lai explains what consumer energy is, how it shapes brand relationships, and how CMOs can harness it to draw customers in.

Featuring:

Anjali Lai

Senior Analyst

Forrester

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The ready-to-drink (RTD) segment has been disrupted over the last few years, with consumers flocking to the convenience and better for you options on offer. Social Lite Vodka co-founder Neetu Godara and her team found a gap in the market - a need for healthier options amid the high calorie and complex concoctions - and launched the first unsweetened vodka soda beverages in North America, disrupting the status quo. Learn how they exponentially grew a new product amid a sea of deep pocket competitors, and which marketing strategies won over their social scenester target.

Featuring:

Neetu Godara

Co-Founder & Chief Growth Officer

Social Lite Vodka

Court

In an age of disruption, Loblaw’s is evolving the retail business with a consumer-centric approach to marketing. Uwe Stueckmann, SVP of Marketing will walk us through how his team is changing consumer mindsets through ease, convenience and relevance. His approach to building the most-loved Canadian brands focuses on “Being Unignorable”, being laser-focused on the total funnel, creating and harvesting demand and leveraging first-party data to drive brand love. Learn more about Loblaw’s marketing transformation and how the retailer is now dipping its toes into media

Featuring:

Uwe Stueckmann

EVP, CCO

Loblaw Companies Ltd

Court

Challenger brands have carved out niches, disrupted categories and created whole new marketplaces.  In the face of rapid change embracing a challenger mindset is becoming increasingly useful for all kinds of marketers as they shape the destiny of their brands. 

For the recent publication of Overthrow II phd has investigated challenger brands and how they are succeeding at outperforming their competitors.  The result? Insights that all brand leaders can learn from.

This session will provide case studies from around the world and introduce a framework that will help marketers understand their competitive landscape and identify their own challenger mindset.

Featuring:

Matt Devlin

Managing Director, Marketing Science and Strategy

PHD Media

Court

What does the marketing department of the future look like? Nimble, diverse, multi-skilled and zero-based budget adept… but how do we recruit, train & inspire the next generation of brand builders? Plus, how to organise, tech up and allocate spend for all the growing marcom demand, while driving growth.

Featuring:

Jackie Poriadjian-Asch

Director

Ecobee

Axel Schwan

President

Tim Hortons

Court

Featuring:

Deborah Neff

SVP, Marketing

Sephora

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