Speaker Uwe Stueckmann

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Uwe Stueckmann

EVP, CCO

Loblaw Companies Ltd

Uwe Stueckmann is responsible for the Marketing function at Loblaw Companies Ltd, Canada’s largest retailer. In this capacity, he oversees the building of some of Canada’s favorite retail brands - including Shoppers Drug Mart, Loblaws, Provigo, Maxi, No Frills, and Real Canadian Superstore; as well as Canada’s most iconic and largest packaged goods brands in President’s Choice and Life.

Prior to joining Loblaw in 2009, Stueckmann worked for a collection of blue-chip companies like Lowe’s, Shoppers Drug Mart, Loyalty One, Petro-Canada and BMW in progressively senior marketing roles and gained first-hand experience with some of Canada’s most prolific loyalty programs like Petro-Points and Air Miles, in addition to Shoppers Optimum and PC Plus, now integrated as PC Optimum.

Speaking on: Loblaw: How to build brands for the future and be unignorable