Josh Lyon is the Senior Director of Portfolio Integration for Canopy Growth and was previously the Vice President of Marketing at Tokyo Smoke Brands, Canada’s preeminent cannabis brand-house.
A storyteller by nature, Lyon most recently founded and ran a company focused on health and wellness in the office place. A proven strategist, Josh led the Global Consumer Insights Division at IMI International, a marketing consulting and research firm. Here he studied consumer behaviour and worked with Fortune 100s and 500s, agencies and properties on how best to reach, engage and incent their customer base. Getting his start in marketing at DDB Canada, Lyon graduated with Great Distinction from the internationally recognized Desautels Faculty of Management at McGill University.