Session
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Tuesday, October 1, 2019
12:15 PM - 12:45 PM
Court
A&W: Staying relevant in a chaotic market
Tuesday, October 1, 2019
12:15 PM - 12:45 PM
Court
A&W: Staying relevant in a chaotic market
Consumers needs are changing at the speed of light, and while fast food is squarely in the crosshairs of health and eco concerns, A&W manages to address those issues and appeal to the new mindset. A&W marcom lead Tom Newitt delves into how they manage to stay a step ahead from a strategic point of view.
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