Anne Donohoe joined MEC as Chief Marketing Officer in January 2013 and is responsible for marketing, brand, communications, E-commerce, and MEC All Out – MEC’s community program. Donohoe supports the ongoing evolution of the iconic MEC brand, extending MEC's unique retail offering to a growing number of members and inspiring Canadians to lead active lifestyles outside.
Donohoe has over 20 years of experience in marketing communications, starting at Harlequin Enterprises, where she became passionate about direct to consumer marketing and e-commerce. Donohoe joined INTRAWEST to develop their customer relationship marketing capabilities across North America, and then moved to Singapore, where she worked with Interbrand, as the Director of Brand Strategy for South East Asia. Following her years overseas, Donohoe is now treasuring her time at home in Vancouver, introducing her two daughters to outdoor fun in the nearby parks, mountains, and ocean.