Session
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Tuesday, October 1, 2019
2:45 PM - 3:15 PM
Court
Social Lite Vodka: Building a high growth Canadian brand
Tuesday, October 1, 2019
2:45 PM - 3:15 PM
Court
Social Lite Vodka: Building a high growth Canadian brand
The ready-to-drink (RTD) segment has been disrupted over the last few years, with consumers flocking to the convenience and better for you options on offer. Social Lite Vodka co-founder Neetu Godara and her team found a gap in the market - a need for healthier options amid the high calorie and complex concoctions - and launched the first unsweetened vodka soda beverages in North America, disrupting the status quo. Learn how they exponentially grew a new product amid a sea of deep pocket competitors, and which marketing strategies won over their social scenester target.
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