Exploring the role of marketing in an age of disruption.
OCTOBER 1, 2019 ARCADIAN COURT TORONTO
Strategy magazine presents Canada’s premier forum for exploring the evolving mandate of the CMO — and of marketing itself. Join us to learn from industry leaders who are building brands for the future.
Fairmont Banff Springs Hotel | Banff, Alberta | June 11 - 14, 2017

2019 CONTENT

  • Labatt: Moving at the speed of pop-culture

    An in-depth discussion on how Labatt is upping the ante in marketing by leveraging cultural insights and social data to connect with consumers in a personalized and real-time way. With a new in-house creative agency, Draftline, and enhanced data and technology partnerships with Twitter, the Labatt content machine is aimed at getting rooted in culture and hyper relevant to mobile-first consumers.

  • Clorox: How to align your portfolio with CSR

    Sustainability is rapidly becoming a “must-have” for every business, large and small. For some brands that journey - and communicating it - is easier than others. Learn how The Clorox Company leverages sustainability for competitive advantage across a diverse portfolio of brands, from Burt’s Bees natural personal care to its namesake Clorox liquid bleach.