Agenda

Monday, October 4

2:00pm

2022 Trend Report (2:00pm - 2:30pm)

Get the goods on the thinking and the strategies that matter in the face of continuous business turbulence. This session will explore the macro trends that are changing everything and how marketers can get ahead of them. 

Featuring:

Jeff Greenspoon

President, Solutions, Americas & CEO

Dentsu Canada

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3:00pm

The BIG BRAINstorm: The macro changes impacting marketing (3:00pm - 3:30pm)

Experts dive into the changes ahead and discuss how they will impact consumer behaviour in our first brainstorm. How can brands help solve our environmental and societal woes? How will global warming impact where we go, what we do, and how brands go to market? And as more brands embrace purpose, how will expectations evolve? Join us as we peer around the corner and discuss how these forces will disrupt CMO priorities and the role of marketing.

Featuring:

Andrea Bell

Director, Insights

WGSN

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Jay Chaney

Partner, CSO

Broken Heart Love Affair

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Diana Frost

Chief Growth Officer

Kraft Heinz

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Susan Kresnicka

Cultural Anthropologist, Founder & President

KR&I

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Ken Wong

Distinguished Professor in Marketing

Smith School of Business

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3:30pm

Virtual Team Breakout (3:30pm - 4:00pm)

Take advantage of this opportunity to connect with your team, network with others in the industry, and discuss learnings from the BIG BRAINstorm session with your peers. 

You will be redirected to Airmeet directly following the panel. Once you arrive, join your company's assigned table or network with other experts in the industry.


4:00pm

In Conversation with Peloton's Dara Treseder (4:00pm - 4:30pm)

Peloton is the leading interactive fitness platform with a loyal community of more than 5.9 million members. After an impressive surge in profitability amid the pandemic, it plans to continue this momentum as an innovator in the fitness space. In this live and interactive fireside chat, Dara Treseder will discuss the brand's rapid growth during a challenging few years, the tight knit global community that Peloton fosters, and her vision for the company post-COVID, as the brand expands beyond the bike and into new territories. The opportunity to submit questions will be available during the session.

Featuring:

Debra Sadowski

CEO

Rock-It Promotions

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Dara Treseder

SVP, Head of Global Marketing

Peloton

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Tuesday, October 5

1:00pm

The retiree cohort: Why marketers ignore it at their peril (Content Partner) (1:00pm - 1:30pm)

Sponsored by

While brands have been busy marketing to Gen Z and millennials, they're missing out on a massive, mostly untapped market: boomers. Join Katherine Scarrow of The Globe and Mail and Matt Coyle of Purpose Investments as they discuss ways to engage this valuable consumer demographic.

Featuring:

Matt Coyle

Chief Customer Experience Officer

Purpose Investments

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Katherine Scarrow

General Manager

Globe Content Studio

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2:00pm

CMO Interview: Where do we go from here? (2:00pm - 2:30pm)

For over a year and a half, we had to pivot to manage massive change, constantly shift plans, and do it all remotely. What does marketing look like in the new normal? Andrea Hunt of Arterra Wines and Eva Salem of Canadian Tire dive into the universal challenges marketers in Canada are facing, sharing some solutions and experiences, while scoping out ideas on the nature and ramifications of the challenges ahead.

Featuring:

Andrea Hunt

EVP, CMO

Arterra Wines Canada

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Eva Salem

VP, Brand and Digital Marketing

Canadian Tire Corporation

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3:00pm

The BIG BRAINstorm: Preparing for a return to IRL (3:00pm - 3:30pm)

In the second installment of our expert series, pundits explore the impact of a staggered return to office, and how the behaviours around hybrid working and a shift in commute patterns will impact brand plans. They will also discuss how disruptive these alternating schedules may be to everything from media placement and marcom strategies, to retail and the path to purchase.

Featuring:

Johanna Faigelman

CEO, Founding Partner

Human Branding

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Susan Irving

CMO

Kruger Products

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Mitch Joel

Founder

Six Pixels Group

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Alexandra Panousis

CEO, Carat and Chair, Dentsu Media Company

Carat Canada

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3:30pm

Virtual Team Breakout (3:30pm - 4:00pm)

Take advantage of this opportunity to connect with your team, network with others in the industry, and discuss learnings from the BIG BRAINstorm session with your peers. 

You will be redirected to Airmeet directly following the panel. Once you arrive, join your company's assigned table or network with other experts in the industry.


4:00pm

Inside the jury room: Strategy Awards (4:00pm - 4:30pm)

The Strategy Awards celebrate Canada’s best brand-building ideas and insights, as well as the top planners behind them. Join our esteemed co-chairs and jury to find out what broke through this year and why.

Featuring:

Ishma Alexander-Huet

VP Client Advice & Management, Head of Learning & Culture

Initiative

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Sabrina Babooram

Head of Strategy

Media One Creative

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Wes Brown

Vice President, Brand Marketing

Loblaw Companies

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Mangala Dsa

CMO

Aegis Brand

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Peter Ignazi

Global Chief Creative Officer

Cossette Communication Inc

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Valya Kruk

Chief Strategy Officer

Tank

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Michelle Lee

Freelance Strategist, Principal

Uncommon Sense

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Michael Letsche

VP Marketing, TD Wealth, Personal Saving and Investing

TD Wealth

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Jessica Savage

CEO

North Strategic Inc

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Wednesday, October 6

1:00pm

Out of the frying pan: Trends influencing engagement in a post-lock-down world (1:00pm - 1:30pm)

Featuring:

Des Jones

Chief Strategy Officer

Juniper Park TBWA

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2:00pm

In Conversation with Ad Standards (2:00pm - 2:30pm)

Ad Standards and research firm Caddle is producing a first-of-its-kind study on social media and social commerce in the Canadian marketplace. The association's president and CEO Jani Yates sits down for an intimate fireside chat with an influential CMO to discuss how they've effectively integrated commerce into social.

Featuring:

Camille Kennedy

Head of Marketing

Caddle

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Mike Sherman

Director, Head of Media

L'Oreal Canada Inc

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Jani Yates

President and CEO

Ad Standards

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3:00pm

The BIG BRAINstorm: Relevance, reinvention and rejection (3:00pm - 3:30pm)

Some consumer shifts have been percolating for years while others surge to the surface seemingly overnight. How can brands future-proof to avoid being left behind the zeitgeist, and how can they strategize back into their customers’ lives if they fall short? In the third and final brainstorm, our experts delve into the changing values, attitudes, and priorities to map out potential pitfalls. They’ll share strategies for how brands can reinvent themselves after falling out of step with consumer tastes and trends.

Featuring:

Ian Adler

CMO

PepsiCo Foods Canada

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Matt Kelly

Managing Partner

Level 5 Strategy Group

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Allison Litzinger

VP Marketing - Brand, Customer & Loyalty

The Bay

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Brent Nelsen

CSO Publicis Communications Na

Leo Burnett

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Mark Tomblin

Founder

Thinking Unstuck

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3:30pm

Virtual Team Breakout (3:30pm - 4:00pm)

Take advantage of this opportunity to connect with your team, network with others in the industry, and discuss learnings from the BIG BRAINstorm session with your peers. 

You will be redirected to Airmeet directly following the panel. Once you arrive, join your company's assigned table or network with other experts in the industry.


4:00pm

View from the C-Suite: Tim Hortons on going back to the basics (4:00pm - 4:30pm)

Amid the chaos of the pandemic, many brands have had to slow down and recalibrate what they put into market. Tim Hortons is one of them. In this intimate and interactive conversation, CMO Hope Bagozzi will discuss the steps the marketing team is taking to rejuvenate the iconic brand by going "back to the basics" and focusing on its founding values of freshness and quality, value, and giving back to the community. The opportunity to submit questions will be available during the session.

Featuring:

Hope Bagozzi

Chief Marketing Officer

Tim Hortons

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