Agenda

Monday, October 4

2:00pm

2022 Trend Report (2:00pm - 2:30pm)

Get the goods on the thinking and the strategies that matter in the face of continuous business turbulence from the view of a futurist. This session will explore the macro trends that are changing everything and how marketers can get ahead of them. 

3:00pm

The BIG BRAINstorm: The macro changes impacting marketing (3:00pm - 3:30pm)

Experts dive into the changes ahead and discuss how they will impact consumer behaviour in our first brainstorm. How can brands help solve our environmental and societal woes? How will global warming impact where we go, what we do, and how brands go to market? And as more brands embrace purpose, how will expectations evolve? Join us as we peer around the corner and discuss how these forces will disrupt CMO priorities and the role of marketing.

Featuring:

Andrea Bell
Director, Insights
WGSN

Jay Chaney
Partner, CSO
Broken Heart Love Affair

Diana Frost
Chief Growth Officer
Kraft Heinz

Susan Kresnicka
Cultural Anthropologist, Founder & President
KR&I

Ken Wong
Distinguished Professor in Marketing
K B Wong & Associates Inc

3:30pm

Virtual Team Breakout (3:30pm - 4:00pm)

Take advantage of this opportunity to connect with your team, network with others in the industry, and discuss learnings from the BIG BRAINstorm session with your peers. 

You will be redirected to Airmeet directly following the panel. Once you arrive, join your company's assigned table or network with other experts in the industry.


4:00pm

In conversation with Dara Treseder (Peloton) (4:00pm - 4:30pm)

In this intimate and interactive conversation, we look at how brand leaders are responding to market challenges and acting on new opportunities – from recalibrating innovation to monetizing gaming – during an era of pandemic busts and booms

Featuring:

Debra Sadowski
CEO
Rock-It Promotions

Dara Treseder
SVP, Head of Global Marketing
Peloton

Tuesday, October 5

1:00pm

The retiree cohort: Why marketers ignore it at their peril (Content Partner) (1:00pm - 1:30pm)

Sponsored by

While brands have been busy marketing to Gen Z and millennials, they're missing out on a massive, mostly untapped market: boomers. Join Katherine Scarrow of The Globe and Mail and Matt Coyle of Purpose Investments as they discuss ways to engage this valuable consumer demographic.

Featuring:

Matt Coyle
Chief Customer Experience Officer
Purpose Investments

Katherine Scarrow
General Manager
Globe Content Studio

2:00pm

CMO Interview: Where do we go from here? (2:00pm - 2:30pm)

For over a year and a half, we had to pivot to manage massive change, constantly shift plans, and do it all remotely. What does marketing look like in the new normal? Andrea Hunt of Arterra Wines and Eva Salem of Canadian Tire dive into the universal challenges marketers in Canada are facing, sharing some solutions and experiences, while scoping out ideas on the nature and ramifications of the challenges ahead.

Featuring:

Andrea Hunt
EVP, CMO
Arterra Wines Canada

Eva Salem
VP, Brand and Digital Marketing
Canadian Tire Corporation

3:00pm

The BIG BRAINstorm: Preparing for a return to IRL (3:00pm - 3:30pm)

In the second installment of our expert series, pundits explore the impact of a staggered return to office, and how the behaviours around hybrid working and a shift in commute patterns will impact brand plans. They will also discuss how disruptive these alternating schedules may be to everything from media placement and marcom strategies, to retail and the path to purchase.

Featuring:

Johanna Faigelman
CEO, Founding Partner
Human Branding

Susan Irving
CMO
Kruger Products

Mitch Joel
Founder
Six Pixels Group

Alexandra Panousis
CEO, Carat and Chair, Dentsu Media Company
Carat Canada

3:30pm

Virtual Team Breakout (3:30pm - 4:00pm)

Take advantage of this opportunity to connect with your team, network with others in the industry, and discuss learnings from the BIG BRAINstorm session with your peers. 

You will be redirected to Airmeet directly following the panel. Once you arrive, join your company's assigned table or network with other experts in the industry.


4:00pm

Inside the jury room: Strategy Awards (4:00pm - 4:30pm)

The Strategy Awards celebrate Canada’s best brand-building ideas and insights, as well as the top planners behind them. Join our esteemed co-chairs and jury to find out what broke through this year and why.

Featuring:

Ishma Alexander-Huet
VP Client Advice & Management, Head of Learning & Culture
Initiative

Sabrina Babooram
Head of Strategy
Media One Creative

Wes Brown
Vice President, Brand Marketing
Loblaw Companies

Mangala Dsa
CMO
Aegis Brand

Peter Ignazi
Global Chief Creative Officer
Cossette Communication Inc

Valya Kruk
Chief Strategy Officer
Tank

Michelle Lee
Freelance Strategist, Principal
Uncommon Sense

Michael Letsche
VP Marketing, TD Wealth, Personal Saving and Investing
TD Wealth

Jessica Savage
CEO
North Strategic Inc

Wednesday, October 6

2:00pm

In Conversation with Ad Standards (2:00pm - 2:30pm)

Ad Standards and research firm Caddle is producing a first-of-its-kind study on social media and social commerce in the Canadian marketplace. The association's president and CEO Jani Yates sits down for an intimate fireside chat with an influential CMO to discuss how they've effectively integrated commerce into social.

Featuring:

Camille Kennedy
Head of Marketing
Caddle

Mike Sherman
Director, Head of Media
L'Oreal Canada Inc

Jani Yates
President and CEO
Ad Standards

3:00pm

The BIG BRAINstorm: Relevance, reinvention and rejection (3:00pm - 3:30pm)

Some consumer shifts have been percolating for years while others surge to the surface seemingly overnight. How can brands future-proof to avoid being left behind the zeitgeist, and how can they strategize back into their customers’ lives if they fall short? In the third and final brainstorm, our experts delve into the changing values, attitudes, and priorities to map out potential pitfalls. They’ll share strategies for how brands can reinvent themselves after falling out of step with consumer tastes and trends.

Featuring:

Matt Kelly
Managing Partner
Level 5 Strategy Group

Allison Litzinger
VP Marketing-Brand, Customer & Loyalty
The Bay

Brent Nelsen
Chief Strategy Officer
Leo Burnett

Mark Tomblin
Founder
Thinking Unstuck

3:30pm

Virtual Team Breakout (3:30pm - 4:00pm)

Take advantage of this opportunity to connect with your team, network with others in the industry, and discuss learnings from the BIG BRAINstorm session with your peers. 

You will be redirected to Airmeet directly following the panel. Once you arrive, join your company's assigned table or network with other experts in the industry.


4:00pm

View from the C-Suite: Tim Hortons on going back to the basics (4:00pm - 4:30pm)

Amid the chaos of the pandemic, many brands have had to slow down and recalibrate what they put into market. Tim Hortons is one of them. In this intimate and interactive conversation, CMO Hope Bagozzi will discuss the steps the marketing team is taking to rejuvenate the iconic brand by going "back to the basics" and focusing on its founding values of freshness and quality, value, and giving back to the community. The opportunity to submit questions will be available during the session.

Featuring:

Hope Bagozzi
Chief Marketing Officer
Tim Hortons