Dara Treseder is a business leader with expertise in building and leading high performing global marketing, communications, and commercial organizations. Dara is currently SVP, Head of Global Marketing & Communications at Peloton—the world's largest interactive fitness platform. At Peloton, Dara sets the strategy and goals for Marketing to build the Peloton brand, market the product portfolio, and drive the company's growth and international expansion. She oversees Brand, Product Marketing, Global Marketing, Consumer Strategy & Insights, Acquisition, Media, Communications, and Creative.
A veteran Chief Marketing Officer, Dara was previously the CMO of Carbon and the CMO of GE Business Innovations & GE Ventures. Earlier in her career, she led marketing and growth efforts at Apple and Goldman Sachs.
She was recognized by Forbes as one of the “World’s 50 Most Influential CMOs,” by Silicon Valley Business Journal as one of Silicon Valley’s top 40 leaders under 40, by Adweek as a “Brand Genius,” by Business Insider as one of the top 25 most innovative CMOs in the world, by AdAge as one of the “Women to Watch,” and by Inc. Magazine as one of the “30 Inspirational Women to Watch in Tech.”
A champion of public health, women’s issues and diversity initiatives, Dara is the vice chair of the board of the Public Health Institute (PHI). Dara also serves on the board of PG&E. Dara graduated cum laude from Harvard University with highest honors in the field and holds an MBA from Stanford University.