Session
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Tuesday, October 5, 2021
2:00 PM - 2:30 PM
CMO Interview: Where do we go from here?
Tuesday, October 5, 2021
2:00 PM - 2:30 PM
CMO Interview: Where do we go from here?
For over a year and a half, we had to pivot to manage massive change, constantly shift plans, and do it all remotely. What does marketing look like in the new normal? Andrea Hunt of Arterra Wines and Eva Salem of Canadian Tire dive into the universal challenges marketers in Canada are facing, sharing some solutions and experiences, while scoping out ideas on the nature and ramifications of the challenges ahead.
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