Session
You are not currently viewing the most recent Marketing Evolution Summit. Go to Marketing Evolution Summit 2022.
Tuesday, October 5, 2021
1:00 PM - 1:30 PM
The retiree cohort: Why marketers ignore it at their peril (Content Partner)
Tuesday, October 5, 2021
1:00 PM - 1:30 PM
The retiree cohort: Why marketers ignore it at their peril (Content Partner)
While brands have been busy marketing to Gen Z and millennials, they're missing out on a massive, mostly untapped market: boomers. Join Katherine Scarrow of The Globe and Mail and Matt Coyle of Purpose Investments as they discuss ways to engage this valuable consumer demographic.
Featuring:
Sponsored by:
