As a Founder and Chief Strategy Officer of Broken Heart Love Affair, Jay brings close to 25 years of advertising experience having been the lead strategist on some of Canada’s most celebrated work and recently launching one of Canada’s most exciting new ad agencies designed to change the economics and approach of creative agencies. He was Canada’s top planner in 2018 & 2019 on the Strategy Report Card and was in the Top 4 Planners in the world according to Adage.
His early career began in the pureplay digital space with Blast Radius, Critical Mass, and Tribal DDB. But, his offering and abilities expanded beyond as he saw an opportunity to fuse digital philosophy into what is often coined traditional advertising at agencies such as DDB, lg2, and Cossette where he was the CSO. The result was breakthrough and globally awarded work in McDonald’s ‘Our Food, Your Questions’, SickKids ‘VS’ (bringing home Canada’s only Black Lion from Cannes), HoneyNut Cheerios ‘Bring Back the Bees’ and the experimental KOHO Financial Campaign ‘Dream Thieves’.
Now he has created an agency centred on this philosophical underpinning at Broken Heart Love Affair, which has brought us Kruger’s highly lauded ‘Unapologetically Human’, MadeGood’s ‘Un-wreck The Future’, and Internova Travel’s ‘Book Human’. Broken Heart Love Affair has since gone on to be recognized globally with a Silver in the Newcomer Small Agency by Adage Magazine.
Jay has contributed to both the ad industry and the strategic practice within advertising by regularly judging award shows locally and internationally, speaking at high profile events, and by teaching and mentoring young students whenever the opportunity presents at Miami Ad School, Schulich School of Business and Ivey Business School.