Speaker Allison Litzinger


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Allison Litzinger

VP Marketing - Brand, Customer & Loyalty

The Bay

Allison Litzinger is the VP Marketing at Hudson’s Bay where she leads brand strategy and marketing, consumer & market insights, and is responsible for retaining, transforming and growing Hudson’s Bay’s loyal customer base. 

Prior to joining Hudson’s Bay, Allison spent over 18 years building brands and business on the agency side. Passionate about driving breakthrough strategy and creative ideas that garner results, she has been Internationally recognized for her work including the Cannes Lions, The One Show, D&AD, Clios, CMAs, and the Marketing Awards.

Speaking on: The BIG BRAINstorm: Relevance, reinvention and rejection

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