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Monday, October 4
| 2:00pm |
2022 Trend Report (2:00pm - 2:30pm)Get the goods on the thinking and the strategies that matter in the face of continuous business turbulence. This session will explore the macro trends that are changing everything and how marketers can get ahead of them. Featuring:
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| 3:00pm |
The BIG BRAINstorm: The macro changes impacting marketing (3:00pm - 3:30pm)Experts dive into the changes ahead and discuss how they will impact consumer behaviour in our first brainstorm. How can brands help solve our environmental and societal woes? How will global warming impact where we go, what we do, and how brands go to market? And as more brands embrace purpose, how will expectations evolve? Join us as we peer around the corner and discuss how these forces will disrupt CMO priorities and the role of marketing. Featuring:
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| 3:30pm |
Virtual Team Breakout (3:30pm - 4:00pm)Take advantage of this opportunity to connect with your team, network with others in the industry, and discuss learnings from the BIG BRAINstorm session with your peers. You will be redirected to Airmeet directly following the panel. Once you arrive, join your company's assigned table or network with other experts in the industry. |
| 4:00pm |
In Conversation with Peloton's Dara Treseder (4:00pm - 4:30pm)Peloton is the leading interactive fitness platform with a loyal community of more than 5.9 million members. After an impressive surge in profitability amid the pandemic, it plans to continue this momentum as an innovator in the fitness space. In this live and interactive fireside chat, Dara Treseder will discuss the brand's rapid growth during a challenging few years, the tight knit global community that Peloton fosters, and her vision for the company post-COVID, as the brand expands beyond the bike and into new territories. The opportunity to submit questions will be available during the session. Featuring:
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Tuesday, October 5
| 1:00pm |
The retiree cohort: Why marketers ignore it at their peril (Content Partner) (1:00pm - 1:30pm)Sponsored by:   While brands have been busy marketing to Gen Z and millennials, they're missing out on a massive, mostly untapped market: boomers. Join Katherine Scarrow of The Globe and Mail and Matt Coyle of Purpose Investments as they discuss ways to engage this valuable consumer demographic. Featuring:
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| 2:00pm |
CMO Interview: Where do we go from here? (2:00pm - 2:30pm)For over a year and a half, we had to pivot to manage massive change, constantly shift plans, and do it all remotely. What does marketing look like in the new normal? Andrea Hunt of Arterra Wines and Eva Salem of Canadian Tire dive into the universal challenges marketers in Canada are facing, sharing some solutions and experiences, while scoping out ideas on the nature and ramifications of the challenges ahead. Featuring:
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| 3:00pm |
The BIG BRAINstorm: Preparing for a return to IRL (3:00pm - 3:30pm)In the second installment of our expert series, pundits explore the impact of a staggered return to office, and how the behaviours around hybrid working and a shift in commute patterns will impact brand plans. They will also discuss how disruptive these alternating schedules may be to everything from media placement and marcom strategies, to retail and the path to purchase. Featuring:
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| 3:30pm |
Virtual Team Breakout (3:30pm - 4:00pm)Take advantage of this opportunity to connect with your team, network with others in the industry, and discuss learnings from the BIG BRAINstorm session with your peers. You will be redirected to Airmeet directly following the panel. Once you arrive, join your company's assigned table or network with other experts in the industry. |
| 4:00pm |
Inside the jury room: Strategy Awards (4:00pm - 4:30pm)The Strategy Awards celebrate Canada’s best brand-building ideas and insights, as well as the top planners behind them. Join our esteemed co-chairs and jury to find out what broke through this year and why. Featuring:
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Wednesday, October 6
| 1:00pm | |
| 2:00pm |
In Conversation with Ad Standards (2:00pm - 2:30pm)Ad Standards and research firm Caddle is producing a first-of-its-kind study on social media and social commerce in the Canadian marketplace. The association's president and CEO Jani Yates sits down for an intimate fireside chat with an influential CMO to discuss how they've effectively integrated commerce into social. Featuring:
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| 3:00pm |
The BIG BRAINstorm: Relevance, reinvention and rejection (3:00pm - 3:30pm)Some consumer shifts have been percolating for years while others surge to the surface seemingly overnight. How can brands future-proof to avoid being left behind the zeitgeist, and how can they strategize back into their customers’ lives if they fall short? In the third and final brainstorm, our experts delve into the changing values, attitudes, and priorities to map out potential pitfalls. They’ll share strategies for how brands can reinvent themselves after falling out of step with consumer tastes and trends. Featuring:
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| 3:30pm |
Virtual Team Breakout (3:30pm - 4:00pm)Take advantage of this opportunity to connect with your team, network with others in the industry, and discuss learnings from the BIG BRAINstorm session with your peers. You will be redirected to Airmeet directly following the panel. Once you arrive, join your company's assigned table or network with other experts in the industry. |
| 4:00pm |
View from the C-Suite: Tim Hortons on going back to the basics (4:00pm - 4:30pm)Amid the chaos of the pandemic, many brands have had to slow down and recalibrate what they put into market. Tim Hortons is one of them. In this intimate and interactive conversation, CMO Hope Bagozzi will discuss the steps the marketing team is taking to rejuvenate the iconic brand by going "back to the basics" and focusing on its founding values of freshness and quality, value, and giving back to the community. The opportunity to submit questions will be available during the session. Featuring:
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