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Tuesday, November 3
| 2:00pm |
Decoding the future using cultural anthropology (2:00pm - 2:30pm)Predicting the lasting impact of the pandemic is one of the top questions on every leader's mind. The answer to which isn't easy to get, primarily because we can't just ask consumers about it or even examine historical market data to make predictions. This is where the role of cultural anthropology in decoding the future becomes particularly relevant.
In this session, award-winning cultural anthropologist, Ujwal Arkalgud, will introduce you to his research framework and then use it to explore the top 5 areas of long-term change that's emerging from the pandemic. Featuring:
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Thursday, November 5
| 2:00pm |
A guide to restoring consumer confidence (2:00pm - 2:30pm)The pandemic has caused a complete and irreversible shift in how we shop, travel and work. Consumers now have a different set of motivations and will need new assurances before they can fully embrace the next “normal.” Join Gloria Loree, CMO of Destination Canada, as she discusses how the travel and tourism industry is adapting and what other industries can do to restore confidence in consumers. Featuring:
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| 3:30pm |
Snap: Building and leading with an empathy imperative (Content Partner) (3:30pm - 4:00pm)Sponsored by:  Choosing to lead with empathy clears the way for bold choices and better innovation. Plus, the next generation will insist on it. Jacob Andreou, VP of product at Snap Inc will share his philosophy on how to build technology - and our future - with an empathy imperative. You'll leave this session with a new way to approach innovation and make decisions for your brand. Featuring:
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Tuesday, November 10
| 1:30pm |
Brand-building through crisis (1:30pm - 2:00pm)A strong brand identity should serve as an organization's compass, consistently communicating its values and culture. As a grocery powerhouse, Sobeys Inc. operates multiple retail banners and more than 1,500 stores. A few years ago, without a clear company purpose and distinct brand identities for each of its banners, it struggled to evolve from a local grocer to a pillar of the community. Hear from SVP of Marketing Sandra Sanderson on the company’s Project Sunrise business transformation, which included the creation of unique brand strategies for each banner - and how those foundations helped Sobeys navigate the pandemic. Featuring:
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| 2:30pm |
CMO Interview: Making sense of marketing during COVID (2:30pm - 3:00pm)Has COVID-19 changed the marketing landscape forever? Clinton Braganza of Scotiabank and Susan Irving of Kruger Products take part in a virtual discussion to share recent challenges and opportunities plus reveal how their roles have been transformed amid a global pandemic. Featuring:
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| 3:30pm |
Globe Content Studio: Product storytelling in the digital age (Content Partner) (3:30pm - 4:00pm)Sponsored by:  In March 2020, Loblaw announced the relaunch of the iconic publication PC Insiders Report, with the goal of inspiring their customers with fresh recipes, new product stories and tips in the kitchen. Shortly after, the country went into lockdown and the Canadian grocery retailer became an essential service. Join Cheryl Grishkewich, vice-president of control brand marketing at Loblaw, and Katherine Scarrow, general manager of Globe Content Studio, as they discuss the evolution of Insiders for the digital age, the importance of insights-driven storytelling and some of the unique challenges the teams faced co-producing the content. Featuring:
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| 4:30pm |
Networking (advance sign-up required) (4:30pm - 5:00pm)Continue the conversation in virtual breakout rooms, ask questions and network with speakers and fellow delegates. Each Host has their own virtual breakout room. Maximum 12 delegates/room. Advance sign-up is required to access this session. A few seats still remain. If you would like to attend this networking session, please:
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Thursday, November 12
| 1:30pm |
The role of marketing in Equality & Inclusion (1:30pm - 2:00pm)People today expect brands to use their voice to motivate systemic change on important topics, from racial justice to gender parity. Achieving Equality & Inclusion takes a village, with the marketing department becoming a part of the engine in supporting this mission. As one of the world’s largest advertisers, president Geraldine Huse shares how P&G is building E&I into the core of its business and its brand. Featuring:
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| 2:30pm |
Championing a culture of inclusion (2:30pm - 3:00pm)What does it take to weave D&I into every aspect of a business – from its internal culture to external communications? During this session, Aldo's Alyssa Whited shares her company's inclusion efforts at both a corporate and marketing level, while Shavonne Hasfal-McIntosh explores how brand leaders can attract, grow and retain talent by creating a sense of belonging. Featuring:
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| 3:30pm |
The Advertising Paradox: Coronavirus marketing strategies (3:30pm - 4:00pm)As businesses across the globe struggle with the economic impact of the coronavirus pandemic, the rules of creativity are being rewritten and marketers must adapt and innovate, or run the risk of falling behind. Join Andrea Bell, director of WGSN Insight, to learn about the key areas for marketing investment, the evolving new normal in advertising, and the art of the creative pivot – all of which are rewiring the industry. Featuring:
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| 4:30pm |
Networking (advance sign-up required) (4:30pm - 5:00pm)Continue the conversation in virtual breakout rooms, ask questions and network with speakers and fellow delegates. Each Host has their own virtual breakout room. Maximum 12 delegates/room. Advance sign-up is required to access this session. A few seats still remain. If you would like to attend this networking session, please:
Featuring:
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Tuesday, November 17
| 2:00pm |
Please don't touch: Retail's new reality (2:00pm - 2:45pm)The pandemic has left a new retail normal in its wake. Malls and stores have become shells of their former selves as shoppers venture online to get their fix. Given that beauty retail is such a tactile experience, how do brands reconnect with shoppers in the age of social distancing? In this panel, leaders at Sephora, Lush and L'Oreal discuss how they're coping in a category that's morphing from high-touch to hands-free. Featuring:
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| 3:00pm |
SAS: The future is coming - Customer experiences in 2030 (Content Partner) (3:00pm - 4:00pm)Sponsored by:  There is tremendous pressure on brands to keep up with emerging technologies like AI, VR, chatbots and voice assistants. As consumers embrace this new tech, CMOs must implement real-time data strategies that maintain moment-based personalization at scale. Join Wilson Raj from SAS to learn how to create tech-focused and human-driven CX strategies that will meet the demands of consumers in 2030. Featuring:
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Thursday, November 19
| 2:00pm |
Securing resources in a time of budget scarcity (2:00pm - 2:30pm)Marketers and agencies need to make tangible, fact-based arguments to win campaign resources at a time of unpredictable corporate cash reserves. John Bradley and Carrie Bradley show how different mindsets – in particular, financial literacy and business strategy – along with a holistic view of communications effectiveness are now essential for marketing to retain its voice in C-Suite decision-making. Featuring:
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