Brand stewardship
in a time of disruption
Reinventing the customer experience in a time of physical distancing is just one of the shared challenges Canada's CMOs will explore at strategy's annual forum on the evolving role of marketing. So, join us virtually to learn from industry leaders as they discuss navigating the new consumer landscape, strategies for adapting to the economic outlook, as well as understanding and moving forward with diversity.
Fairmont Banff Springs Hotel | Banff, Alberta | June 11 - 14, 2017

Thanks to our sponsor


  • A guide to restoring consumer confidence

    The pandemic has caused a complete and irreversible shift in how we shop, travel and work. Consumers now have a different set of motivations and will need new assurances before they can fully embrace the next “normal.” Join Gloria Loree, CMO of Destination Canada, as she discusses how the travel and tourism industry is adapting and what other industries can do to restore confidence in consumers.

  • Building and leading with an empathy imperative

    Choosing to lead with empathy clears the way for bold choices and better innovation. Plus, the next generation will insist on it. Jacob Andreou, VP of product at Snap Inc will share his philosophy on how to build technology - and our future - with an empathy imperative. You'll leave this session with a new way to approach innovation and make decisions for your brand.

  • The Advertising Paradox: Coronavirus marketing strategies

    As businesses across the globe struggle with the economic impact of the coronavirus pandemic, the rules of creativity are being rewritten and marketers must adapt and innovate, or run the risk of falling behind. Join Andrea Bell, director of WGSN Insight, to learn about the key areas for marketing investment, the evolving new normal in advertising, and the art of the creative pivot – all of which are rewiring the industry.

  • Securing resources in a time of budget scarcity

    Marketers and agencies need to make tangible, fact-based arguments to win campaign resources at a time of unpredictable corporate cash reserves. John Bradley and Carrie Bradley show how different mindsets – in particular, financial literacy and business strategy – along with a holistic view of communications effectiveness are now essential for marketing to retain its voice in C-Suite decision-making.

  • The role of marketing in Equality & Inclusion

    People today expect brands to use their voice to motivate systemic change on important topics, from racial justice to gender parity. Achieving Equality & Inclusion takes a village, with the marketing department becoming a part of the engine in supporting this mission. As one of the world’s largest advertisers, president Geraldine Huse shares how P&G is building E&I into the core of its business and its brand.

  • CMO Interview: Making sense of marketing during Covid-19

    Marketing teams face constant budget scrutiny – and in a crisis, advertising purse strings are typically the first to get tightened. Susan Irving, CMO of Kruger, and Clinton Braganza, SVP of customer loyalty and partnerships at Scotiabank, share how they justified brand investment to their CFOs and where marketing dollars were most impactful during Covid-19, plus lessons learned on steering the ship in a storm and scenario planning for the future.

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