Session

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Tuesday, November 17, 2020
2:00 PM - 2:45 PM

Please don't touch: Retail's new reality

Tuesday, November 17, 2020
2:00 PM - 2:45 PM

Please don't touch: Retail's new reality

The pandemic has left a new retail normal in its wake. Malls and stores have become shells of their former selves as shoppers venture online to get their fix. Given that beauty retail is such a tactile experience, how do brands reconnect with shoppers in the age of social distancing? In this panel, leaders at Sephora, Lush and L'Oreal discuss how they're coping in a category that's morphing from high-touch to hands-free.