Ujwal is an award-winning cultural anthropologist, best-selling author, and entrepreneur. He is a pioneer in the study of consumer beliefs and culture on the internet and created the big data ethnographic method which today powers his company's technology, MotivBase. In a short span of 5 years, Ujwal has led and grown MotivBase from a small startup in Toronto to serving 100+ global companies, driving more than $5 Billion in new revenue for them.
Ujwal is also an adviser and investor to a handful of B2B startups and serves on the board of the Center for Food Integrity in the United States. His latest book is called Microcultures.