As Senior Vice President of Marketing for Sobeys Inc., the second largest national grocery retailer and food distributor in Canada, Sandra oversees marketing across a broad portfolio of banners, including: Sobeys, Safeway, Thrifty Foods, Foodland, FreshCo, and Lawtons. She is accountable for transforming the way Sobeys Inc. connects with customers through its brand strategies & integrated marketing, insights & analytics, loyalty program, digital innovation, sports partnerships and community investment.
Sandra has extensive marketing experience across diverse industries in Canada. She was Chief Marketing and Quality Officer at Walmart Canada, where she led development of the new prototype store design and the marketing effort on the fresh food re-launch. She also launched Walmart Media Group and drove growth of Private Label through innovation. Sandra served as Senior Vice-President of Marketing at Shoppers Drug Mart, where she oversaw the growth of the Optimum program, the relaunch of Beauty Boutique and digital transformation efforts. Sandra also held senior marketing roles at many leading organizations including Proctor & Gamble, Kraft, Coca-Cola, Canada Post, and Universal Studios. Prior to joining Sobeys Inc., Sandra was Senior Vice President of Marketing at White House Black Market in the U.S. where she led marketing across more than 400 North American fashion boutiques, outlets, and WHBM.com.
Throughout her career, Sandra has invested in giving back to the Marketing community. She was on the Canadian Marketing Association’s Board of Directors for four years and was most recently Vice-Chair of the Board. Sandra also served as Chair of Retail Council of Canada’s Senior Retail Marketing Committee and was on the Advisory Board of the Shopper Marketing Forum and Dx3. She has been recognized as Marketer of the Year by Strategy in 2012 and was winner of Canadian Grocer’s Star Women Award in 2015.