Advisory Board Members
Chief Commercial Officer
David Bigioni is an award-winning brand builder and senior business leader who consistently delivers extraordinary results. Bigioni is currently Chief Marketing Officer for Canopy Growth Corporation, the world's leading diversified cannabis company. Bigioni is admired for his ability to inspire teams with his openness to innovative ideas and entrepreneurial mindset - combining his creativity and commercial acumen to generate action that deliver tangible results.
Bigioni is best known for leading the rejuvenation of the iconic Molson Canadian brand – resulting in Molson Coors receiving Top Marketer Honours in 2010, 2011, and 2014. Under David’s leadership Molson’s brand valuation increased by $137M over a 6-year period. His award-winning achievements include the “Red Fridge” campaign, which received the Grand Prix at the Canadian Marketing Effectiveness Awards, and a Silver Lion at the Cannes International Festival of Creativity. David has delivered award-winning brand and business building ideas across digital, social, media, social purpose, sponsorship, brand experience, and advertising.
In addition to rejuvenating mature brands like Molson Canadian, Toyota, Sunlight and Vim, Bigioni has launched industry-leading innovations including Molson Canadian 67 and Coors Banquet – which is the most successful launch within the beer category over the past 8 years. He served as Global Chair of the Molson Brand Council responsible for brand stewardship, and oversaw the launch of Molson Canadian into Ireland and Australia.
An active member of the community, Bigioni is a former minor hockey and soccer coach, and mentors local businesses. Bigioni’s passion for inspiring innovation has lead him to frequently share his insight and perspective within the Canadian marketing industry as well as guest lecture at several Canadian Universities.