Advisory Board

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Advisory Board Members

Antoinette Benoit

Chief Marketing Officer & SVP
McDonald's Canada

Antoinette Benoit joined McDonald’s Restaurants of Canada Limited as Chief Marketing Officer in 2014.  Prior to joining McDonald’s Canada, Benoit held the position of Vice President, Strategy & Insights at McDonald’s Europe.  In this role, Benoit was a member of McDonald’s European Management Team and Chair of the European Strategy...more

David Bigioni

Canopy Growth

David Bigioni is an award-winning brand builder and senior business leader who consistently delivers extraordinary results. Bigioni is currently Chief Marketing Officer for Canopy Growth Corporation, the world's leading diversified cannabis company. Bigioni is admired for his ability to inspire teams with his openness to innovative ideas and entrepreneurial mindset - combining his creativity and...more

Matthew Kohler

VP, Marketing
Clorox Company of Canada

Matt Kohler is Vice President, Marketing at the Clorox Company of Canada.  He oversees all Canadian marketing activity for the company.

With its corporate mission of “making everyday life better, every day,” Clorox products can be found in 88% of Canadian homes.  In addition to its namesake bleach, Clorox sells market-leading...more

Speaking on: Clorox: How to align your portfolio with CSR

Maya Lange

VP, Global Marketing
Destination BC

Maya Lange joined Destination British Columbia in 2014 and has been a leading force behind the data-driven digital marketing transformation for the organization and the tourism industry in BC. At Destination BC, she is responsible for leading global marketing efforts in 14 domestic and international markets to drive over 22...more

Lauren Macdonald

IKEA Canada

Lauren MacDonald is the Chief Marketing Officer for IKEA Canada.  She oversees Marketing Communication, Media, Consumer Insights, and Loyalty and CRM and sits on the Canadian senior leadership team. Previous to joining IKEA, MacDonald was with PepsiCo for ten years. 

MacDonald has a rich international background and has both studied and...more

Deborah Neff

SVP, Marketing

Deborah Neff is the Vice President, Marketing for Sephora Canada where she has been building her team and developing the Sephora retail brand within the Canadian marketplace for over three years now.  Previous to Sephora, she was on the brand side in Marketing at Revlon for 10 years and before...more

Speaking on: Opening remarks,Closing remarks