Advisory Board Members
Chief Marketing Officer & SVP
Antoinette Benoit joined McDonald’s Restaurants of Canada Limited as Chief Marketing Officer in 2014. Prior to joining McDonald’s Canada, Benoit held the position of Vice President, Strategy & Insights at McDonald’s Europe. In this role, Benoit was a member of McDonald’s European Management Team and Chair of the European Strategy & Insights Leadership Team.
A native of Paris, France, Benoit joined McDonald’s France in 1997 and held numerous progressive positions including: Marketing Manager – Kids & Family, Senior Marketing Manager – Brand, Food & Value, and Director – Menu Innovation. In 2007, Benoit moved to the European Centre and took on the role of Senior Director – Marketing (Europe).
Prior to joining McDonald’s Benoit held product management roles at both Unilever and Colgate Palmolive in France. In 1990, she graduated from Sciences-Po in Paris and then went on to obtain her Master’s Degrees in Political Science and in Marketing.
Benoit has been recognized as a leading marketer for her work with McDonald’s Canada, and has been the recipient of many industry awards including AdAge ‘Women to Watch’ (2018) and Strategy Magazine ‘Marketers of the Year’ (2019).
Now a permanent resident of Canada, Benoit has two children, Clémentine, 19, and Augustin, 16.
Speaking at: McDonald’s: Navigating the content menu