Speakers
Johanna Andren is the Head of Marketing for IKEA Canada since January 2020. Within her role, Johanna oversees Marketing Communication, Media, CRM and sits on the Canadian Commercial leadership team. Prior to joining IKEA Canada, Johanna worked as Marketing Manager for IKEA Sweden for three years and has also held...show more
Speaking on: The CMO Interview: Marketing with meaning
Hope Bagozzi, one of Canada’s top marketing minds, joined Tim Hortons in January 2020 as the Chief Marketing Officer. A deeply respected and award-winning marketing leader, Hope brings deep experience in the QSR industry having also worked for 15 years with McDonald’s Canada, including leading the marketing team as Marketing Officer. As...show more
Speaking on: Closing Remarks; Opening Remarks
Mike Bascom is the Senior Director of Marketing for Above Core Brands at Labatt. Mike is responsible for the high priority portfolio of brands including Corona, Stella Artois, Michelob Ultra, Modelo and partner craft breweries. Mike has been with Labatt for 16 years and has a reputation for being a...show more
Speaking on: Corona: The struggle to get sustainability right
Throughout her career, Alyssa has earned a reputation as a strategic marketing visionary who is hyper-focused on business growth and always has the interests of guests top of mind. She is a courageous leader known for her ability to build strong relationships, influence through transparent and genuine communication, and inspire...show more
Speaking on: The CMO Interview: Marketing with meaning
Jay Chaney is a CSO and co-founder in Canada’s preeminent brand transformation agency Broken Heart Love Affair (BHLA), which was recognized by Adage on a global level as Silver Newcomer Agency and won Silver in Strategy Magazine’s Small Agency of the Year in its first year of operation. In 2...show more
Speaking on: From advocacy to action
Prior to taking on his current position as Chief Creative Officer at Edelman Canada, Anthony worked his way up through a number of creative directing roles at Leo Burnett Toronto, which culminated in his appointment to Senior Vice President. Along the way, Anthony has made a name for himself as...show more
Speaking on: From advocacy to action
Long before bringing her own unique brand of purpose-led bravery to Bleublancrouge, Chris was helping advertisers use their influence to better people's lives in real and meaningful ways. At Cossette, Ogilvy and now, BBR, she has spent decades leading an impressive body of work that proves brand advocacy can produce...show more
Speaking on: From advocacy to action
Matt Devlin is Managing Director, Marketing Science and Strategy at PHD Media. He works with some of Canada’s top advertisers, helping them use marketing science to frame their approaches to data and technology– and strategy to know when the best answer isn’t in the data.
Speaking on: Anticipating tomorrow: The roles that will redefine marketing
Johanna Faigelman is the Founding Partner and CEO of HumanBranding, a full-service qualitative market research consultancy, globally recognized as a leader in human insights. As a veteran marketer with 20+ years of strategic brand building experience, and a graduate degree in Cultural Anthropology, she has pioneered Applied Anthropology Thinking (AAT)™–...show more
Speaking on: The upsides to a downturn? What the economic forecast means for marketers
Stephanie Goyette has 21 Years of CPG experience at Kraft Heinz Canada. She has spearheaded various organizational roles from sales, shopper marketing, corporate scale promotions, marketing and strategy roles. Stephanie is currently Head of Marketing and Strategy, Taste Elevation at Kraft Heinz Canada, which encompases all sauces, spreads and...show more
Speaking on: Heinz Ketchup: Building buzz for an iconic brand
Tanbir Grover is the Chief Marketing and Digital Officer of Pet Valu, having responsibility of Pet Valu's omni-channel marketing, e-commerce and marketing analytics, including the Company’s loyalty program. Prior to joining Pet Valu, Mr. Grover served as Vice President, Digital at the Co-operators Group Limited from January 2020 to November...show more
Speaking on: Closing Remarks; Opening Remarks
Andrea is a passionate and innovative Global Marketing Executive. Experienced in global, multi-sector operations with a functional background in Tier I CPG marketing and commercial leadership, Andrea is a renowned industry leader with a history of success driving profitable growth for blue chip firms including Kellogg's, Kraft, Molson, Arterra, and...show more
Speaking on: From advocacy to action
Susan Irving is an industry leader with a passion for brands and a reputation for delivering business results through strategic integrated marketing campaigns. Now, as Chief Marketing Officer for Kruger Products L.P., Irving is responsible for leading the marketing team to set the vision, strategic direction, and drive business performance...show more
Speaking on: The CMO Interview: Seeding and growing audiences for your brand
When brands like Google, Starbucks, Shopify and GE want to leverage technology to better connect with their consumers, they call Mitch Joel. He has been called “one of North America’s leading visionaries” by Strategy Magazine. Mitch is Co-Founder of ThinkersOne - a platform that empowers companies with personalized and bite-sized...show more
Speaking on: Disrupting Disruption
David Kincaid is among the most recognized and respected opinion leaders in the North American marketing industry. He is the Founder and Managing Partner of Level5 Strategy, one of Canada’s leading strategic brand consultancies. David has helped steer the brand direction of many high-profile clients, including Metrolinx, Rogers Communications, CIBC,...show more
Speaking on: The upsides to a downturn? What the economic forecast means for marketers
Bob Park, Chief of Brands for GE Appliances Canada, is an multidisciplinary innovator, strategist, marketer and business leader with a successful history of building consumer brands from the ground up. As a data-driven, marketing strategist and former sales lead who understands the needs on the front line, he’s a strong...show more
Speaking on: The CMO Interview: Seeding and growing audiences for your brand
Bobby Sahni is a veteran thought leader in the multicultural marketing and advertising industry. Bobby was the Head of Multicultural Marketing at Rogers Communications and has been a pioneer in developing, executing and managing diversity and multicultural marketing initiatives for a number of best-in-class organizations. He is Co-Founder and Partner...show more
Speaking on: The CMO Interview: Marketing with meaning
Sean Stanleigh isHead of Globe Content Studio, the content-marketing division of The Globe and Mail. His team blends audience data with journalistic intuition and experience to craft great storytelling on behalf of brands, positioning them as thought leaders with influential audiences across multiple platforms. Sean's background is rooted in journalism,...show more
Speaking on: Lunch + Marketing through the lens of journalism, hosted by the Globe Content Studio
Driven by intention and curiosity, Vanessa’s career has provided her with a 360 view of the Marketing world; spanning Agency, Brand, Not-for-Profit, Social Enterprise and the Insights sides of business. Her experience encompasses brand transformation and optimization; growth strategy development; communications strategy and articulation, partnership and sponsorship strategy, in addition to...show more
Speaking on: The upsides to a downturn? What the economic forecast means for marketers
Rita Trichur is an award-winning journalist. She is a senior business writer and columnist with The Globe and Mail. She previously served as the newspaper’s Financial Services Editor. Rita returned to The Globe in July 2016 after spending about 2 ½ years as a reporter for The Wall Street Journal....show more
Speaking on: Lunch + Marketing through the lens of journalism, hosted by the Globe Content Studio
Ken Wong is a faculty member and the Distinguished Professor of Marketing at the SJ Smith School of Business at Queen’s University. As a teacher, Ken has received numerous awards for his courses in strategic planning, marketing and business strategy. He is a member of the Canadian Marketing Hall of...show more
Speaking on: The upsides to a downturn? What the economic forecast means for marketers