Session

Thursday, September 29, 2022
12:15 PM - 12:45 PM
Grand Symes

Heinz Ketchup: Building buzz for an iconic brand

Thursday, September 29, 2022
12:15 PM - 12:45 PM
Grand Symes

Heinz Ketchup: Building buzz for an iconic brand

Heinz Ketchup captured consumer attention by injecting good-old fashioned silliness into a series of campaigns - even poking fun at its trademark slow pour. Hear about the strategy behind restoring a legacy brand to top-of-mind status.



Featuring:


Stephanie Goyette

Head of Marketing and Strategy, Taste Elevation

Kraft Heinz Company

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