Vanda Provato

Chief Marketing & Digital Officer
LCBO

Vanda Provato is a brand transformation leader who has held leadership roles with premier retailers and brands. 

She is currently Chief Marketing and Digital Officer at the LCBO, leading the Marketing, Customer Experience and eCommerce teams as well as Food & Drink.

Before joining the LCBO, Vanda was Vice President, Marketing & Category for Second Cup Ltd. where she spearheaded the company’s brand transformation including the café redesign, the launch of the Rewards program and a reinvention of the food and beverage menu. 

She held prior roles as Vice President, Marketing with Indigo Books and AOL Canada Inc., where she led the development and implementation of integrated marketing programs in the transformation of the brands and businesses. 

Vanda spent the first part of her career in communications at multi- national agencies including Palmer Jarvis DDB and Bensimon Byrne DMB&B, where she managed leading consumer brands both in Canada and the US for clients including Procter & Gamble and Parmalat.

Vanda is an active member of the marketing industry having served as a judge in competitions including Marketing Magazine’s “Top 30 Under 30” and Strategy Magazine Agency of the Year and has been a member of the Centennial College Advertising & Marketing Program Advisory Committee since 2015.