Speaker Ken Wong

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Ken Wong

Distinguished Professor of Marketing

Smith School of Business

Ken Wong is a faculty member and Distinguished Professor of Marketingat Queen's School of Business, where he has held both teaching and administrative positions. He was the principal architect of the first full-time degree program in Canada to operate completely outside of government subsidy: A distinction that earned him the cover of Canadian Business in April 1994. Ken is also the managing partner, Knowledge Development for Level 5, a marketing consulting firm focused on brand strategy and execution. As a teacher, he has received numerous awards for his courses in strategic planning, marketing, and business strategy.  In 2006, he was inducted into the Canadian Marketing Hall of Legends. In 1998, Ken won the Financial Post's Leaders in Management Educationaward, a lifetime achievement award for his work in undergraduate, MBA, and Executive Development programs.  Beyond Queen's, he has also taught in degree programs at Cornell, Carleton University, Radcliffe College, and Harvard's Continuing Education Program and in executive programs at York University, University of Toronto, Dalhousie University and the University of Alberta. He is a frequent speaker and facilitator in conferences and executive development programs around the world.

As a researcher, Ken has worked with the Strategic Planning Institute (Cambridge, MA) and the Conference Board of Canada.  He is one of the most frequently quoted sources of marketing and strategy insight in Canadian media. He writes regularly forstrategymagazine and has served as a regular columnist for the National Post, Marketing magazine, Canadian Grocer and Meetings and Incentives. He has also written for the Financial Times, Globe and Mail and the Conference Board Review. His current research focuses on enhancing "marketing productivity" and brand profitability. In addition to consulting for private corporations, Mr. Wong has served as a marketing and strategic planning consultant to a number of government agencies and departments and on various local, provincial, and federal government task forces: in particular he works extensively with agencies focused on the ethics of marketing to children. He is a member of the Canadian delegation on the development of ISO standards for Brand Management and Measurement. He often assists on judging panels, most recently for the 2014 Canadian "Best 50" competition (excellence in management) and the Canadian Entrepreneur of the Year.  He received his B.Comm and MBA degrees from Queen's University prior to a period of doctoral studies at the Harvard Business School.  He is former chairman of the board, PBB Global Logistics Inc., and a member of Advisory Boards/Boards of Directors for the Canadian Marketing Association (CMA) and a number of public and private sector organizations.

Speaking on: The BIG BRAINstorm: The macro changes impacting marketing

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