Session

PLEASE NOTE: All times are in Eastern Daylight Time (EDT)

Monday, October 4, 2021
3:00 PM - 3:30 PM

The BIG BRAINstorm: The macro changes impacting marketing

Monday, October 4, 2021
3:00 PM - 3:30 PM

The BIG BRAINstorm: The macro changes impacting marketing

Experts dive into the changes ahead and discuss how they will impact consumer behaviour in our first brainstorm. How can brands help solve our environmental and societal woes? How will global warming impact where we go, what we do, and how brands go to market? And as more brands embrace purpose, how will expectations evolve? Join us as we peer around the corner and discuss how these forces will disrupt CMO priorities and the role of marketing.


Featuring:


Andrea Bell

Director, Insights

WGSN

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Jay Chaney

Partner, CSO

Broken Heart Love Affair

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Diana Frost

Chief Growth Officer

Kraft Heinz

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Susan Kresnicka

Cultural Anthropologist, Founder & President

KR&I

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Ken Wong

Distinguished Professor in Marketing

Smith School of Business

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