Session

PLEASE NOTE: All times are in Eastern Daylight Time (EDT)

Monday, October 4, 2021
3:00 PM - 3:30 PM

The BIG BRAINstorm: The macro changes impacting marketing

Monday, October 4, 2021
3:00 PM - 3:30 PM

The BIG BRAINstorm: The macro changes impacting marketing

Experts dive into the changes ahead and discuss how they will impact consumer behaviour in our first brainstorm. How can brands help solve our environmental and societal woes? How will global warming impact where we go, what we do, and how brands go to market? And as more brands embrace purpose, how will expectations evolve? Join us as we peer around the corner and discuss how these forces will disrupt CMO priorities and the role of marketing.


Featuring:


Andrea Bell
Director, Insights
WGSN

Jay Chaney
Partner, CSO
Broken Heart Love Affair

Diana Frost
Chief Growth Officer
Kraft Heinz

Susan Kresnicka
Cultural Anthropologist, Founder & President
KR&I

Ken Wong
Distinguished Professor in Marketing
K B Wong & Associates Inc

Event Menu

Brand Menu