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Marketing Evolution Summit 2022 Agenda - Print Version

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Monday, October 4

2:00 PM	2022 Trend Report 2:00 PM-2:30 PM Get the goods on the thinking and the strategies that matter in the face of continuous business turbulence. This session will explore the macro trends that are changing everything and how marketers can get ahead of them. Speaking Jeff Greenspoon President Dentsu Solutions Dentsu Canada
3:00 PM	The BIG BRAINstorm: The macro changes impacting marketing 3:00 PM-3:30 PM Experts dive into the changes ahead and discuss how they will impact consumer behaviour in our first brainstorm. How can brands help solve our environmental and societal woes? How will global warming impact where we go, what we do, and how brands go to market? And as more brands embrace purpose, how will expectations evolve? Join us as we peer around the corner and discuss how these forces will disrupt CMO priorities and the role of marketing. Speaking Diana Frost Chief Growth Officer North America Kraft Heinz Andrea Bell Director, Insights WGSN Jay Chaney Chief Strategy Officer Broken Heart Love Affair Susan Kresnicka Cultural Anthropologist, Founder & President KR&I Ken Wong Distinguished Professor of Marketing Smith School of Business
3:30 PM	Virtual Team Breakout 3:30 PM-4:00 PM Take advantage of this opportunity to connect with your team, network with others in the industry, and discuss learnings from the BIG BRAINstorm session with your peers. You will be redirected to Airmeet directly following the panel. Once you arrive, join your company's assigned table or network with other experts in the industry.
4:00 PM	In Conversation with Peloton's Dara Treseder 4:00 PM-4:30 PM Peloton is the leading interactive fitness platform with a loyal community of more than 5.9 million members. After an impressive surge in profitability amid the pandemic, it plans to continue this momentum as an innovator in the fitness space. In this live and interactive fireside chat, Dara Treseder will discuss the brand's rapid growth during a challenging few years, the tight knit global community that Peloton fosters, and her vision for the company post-COVID, as the brand expands beyond the bike and into new territories. The opportunity to submit questions will be available during the session. Speaking Debra Sadowski CEO Rock-It Promotions Dara Treseder SVP, Head of Global Marketing Peloton

Tuesday, October 5

1:00 PM	The retiree cohort: Why marketers ignore it at their peril (Content Partner) 1:00 PM-1:30 PM While brands have been busy marketing to Gen Z and millennials, they're missing out on a massive, mostly untapped market: boomers. Join Katherine Scarrow of The Globe and Mail and Matt Coyle of Purpose Investments as they discuss ways to engage this valuable consumer demographic. Speaking Katherine Scarrow General Manager Globe Content Studio Matt Coyle Chief Customer Experience Officer Purpose Investments
2:00 PM	CMO Interview: Where do we go from here? 2:00 PM-2:30 PM For over a year and a half, we had to pivot to manage massive change, constantly shift plans, and do it all remotely. What does marketing look like in the new normal? Andrea Hunt of Arterra Wines and Eva Salem of Canadian Tire dive into the universal challenges marketers in Canada are facing, sharing some solutions and experiences, while scoping out ideas on the nature and ramifications of the challenges ahead. Speaking Andrea Hunt CMO Arterra Wines Canada Eva Salem SVP, Marketing & Brand Canadian Tire Corporation
3:00 PM	The BIG BRAINstorm: Preparing for a return to IRL 3:00 PM-3:30 PM In the second installment of our expert series, pundits explore the impact of a staggered return to office, and how the behaviours around hybrid working and a shift in commute patterns will impact brand plans. They will also discuss how disruptive these alternating schedules may be to everything from media placement and marcom strategies, to retail and the path to purchase. Speaking Mitch Joel Founder, Six Pixels Group Six Pixels Group Susan Irving CMO Kruger Products Alexandra Panousis Chief Growth Officer Carat Canada Johanna Faigelman Founding Partner and CEO Human Branding
3:30 PM	Virtual Team Breakout 3:30 PM-4:00 PM Take advantage of this opportunity to connect with your team, network with others in the industry, and discuss learnings from the BIG BRAINstorm session with your peers. You will be redirected to Airmeet directly following the panel. Once you arrive, join your company's assigned table or network with other experts in the industry.
4:00 PM	Inside the jury room: Strategy Awards 4:00 PM-4:30 PM The Strategy Awards celebrate Canada’s best brand-building ideas and insights, as well as the top planners behind them. Join our esteemed co-chairs and jury to find out what broke through this year and why. Speaking Valya Kruk Chief Strategy Officer Tank Worldwide and Grey Group Canada Tank Ishma Alexander-Huet EVP, Client Advice and Management Head of Learning & Culture Initiative Mangala Dsa CMO Aegis Brand Peter Ignazi Creative Director Cossette Communication Inc Wes Brown Vice President, Brand Marketing Loblaw Companies Michelle Lee Freelance Strategist, Principal Uncommon Sense Sabrina Babooram Partner, Head of Strategy Media One Creative Jessica Savage CEO North Strategic Inc Michael Letsche VP Marketing, TD Wealth, Personal Saving and Investing TD Wealth

Wednesday, October 6

1:00 PM	Out of the frying pan: Trends influencing engagement in a post-lock-down world 1:00 PM-1:30 PM Speaking Des Jones Chief Strategy Officer Juniper Park TBWA
2:00 PM	In Conversation with Ad Standards 2:00 PM-2:30 PM Ad Standards and research firm Caddle is producing a first-of-its-kind study on social media and social commerce in the Canadian marketplace. The association's president and CEO Jani Yates sits down for an intimate fireside chat with an influential CMO to discuss how they've effectively integrated commerce into social. Speaking Janette Yates President and CEO Ad Standards Mike Sherman Director, Head of Media L'Oreal Canada Inc Camille Kennedy Head of Marketing Caddle
3:00 PM	The BIG BRAINstorm: Relevance, reinvention and rejection 3:00 PM-3:30 PM Some consumer shifts have been percolating for years while others surge to the surface seemingly overnight. How can brands future-proof to avoid being left behind the zeitgeist, and how can they strategize back into their customers’ lives if they fall short? In the third and final brainstorm, our experts delve into the changing values, attitudes, and priorities to map out potential pitfalls. They’ll share strategies for how brands can reinvent themselves after falling out of step with consumer tastes and trends. Speaking Mark Tomblin Founder Thinking Unstuck Ian Adler VP Global PepsiCo Foods Canada Allison Litzinger VP Marketing - Brand, Customer & Loyalty The Bay Matthew Kelly Managing Partner Level 5 Strategy Group Brent Nelsen CSO Leo Burnett
3:30 PM	Virtual Team Breakout 3:30 PM-4:00 PM Take advantage of this opportunity to connect with your team, network with others in the industry, and discuss learnings from the BIG BRAINstorm session with your peers. You will be redirected to Airmeet directly following the panel. Once you arrive, join your company's assigned table or network with other experts in the industry.
4:00 PM	View from the C-Suite: Tim Hortons on going back to the basics 4:00 PM-4:30 PM Amid the chaos of the pandemic, many brands have had to slow down and recalibrate what they put into market. Tim Hortons is one of them. In this intimate and interactive conversation, CMO Hope Bagozzi will discuss the steps the marketing team is taking to rejuvenate the iconic brand by going "back to the basics" and focusing on its founding values of freshness and quality, value, and giving back to the community. The opportunity to submit questions will be available during the session. Speaking Hope Bagozzi Chief Marketing Officer Tim Hortons