Speaker Mike Bascom
Mike Bascom is the Senior Director of Marketing for Above Core Brands at Labatt. Mike is responsible for the high priority portfolio of brands including Corona, Stella Artois, Michelob Ultra, Modelo and partner craft breweries. Mike has been with Labatt for 16 years and has a reputation for being a creative and strategic thought leader - building powerful brands while inspiring and developing his teams.
Speaking on: Corona: The struggle to get sustainability right
