Throughout her career, Alyssa has earned a reputation as a strategic marketing visionary who is hyper-focused on business growth and always has the interests of guests top of mind. She is a courageous leader known for her ability to build strong relationships, influence through transparent and genuine communication, and inspire high-performing teams.

Joining McDonald’s in 2011, she quickly ascended the ranks; taking on a diverse range of responsibilities across U.S. and global marketing. Most recently, she held the role of Senior Director, U.S. Marketing Brand & Content, where she built brand love and drove sales growth through creative campaigns and promotions.

Notably, she was one of the key leaders behind the Famous Orders celebrity program, featuring Travis Scott and J Balvin, which contributed to record-breaking social engagement and drove tremendous business results. Prior to joining the organization in an internal role, Alyssa spent seven years at OMD, where she was responsible for media strategy for McDonald’s, as well as Quaker Foods.

Speaking on: The CMO Interview: Marketing with meaning