Session

Thursday, September 29, 2022
12:45 PM - 2:00 PM
Grand Symes

Lunch + Marketing through the lens of journalism, hosted by the Globe Content Studio

Thursday, September 29, 2022
12:45 PM - 2:00 PM
Grand Symes

Lunch + Marketing through the lens of journalism, hosted by the Globe Content Studio

During the lunch break, our partners at the Globe Content Studio present Marketing Through the Lens of Journalism.

1:00pm - 1:30pm

Marketing is a fast-paced industry, moving at the speed of trends and technology. What challenges are companies dealing with at the highest levels? How do those issues impact the way marketers should approach their craft? What lessons can be learned from journalism, which on a daily basis needs to determine the ideal mix of news, knowledge and data to make decisions for its audience? Sean Stanleigh, head of Globe Content Studio, conducts a wide-ranging discussion with Rita Trichur, a senior business writer and columnist at The Globe and Mail.