Session
Thursday, September 29, 2022
12:15 PM - 12:45 PM
Grand Symes
Heinz Ketchup: Building buzz for an iconic brand
Thursday, September 29, 2022
12:15 PM - 12:45 PM
Grand Symes
Heinz Ketchup: Building buzz for an iconic brand
Heinz Ketchup captured consumer attention by injecting good-old fashioned silliness into a series of campaigns - even poking fun at its trademark slow pour. Hear about the strategy behind restoring a legacy brand to top-of-mind status.
Featuring:
