Speaker Valya Kruk

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Valya Kruk

Chief Strategy Officer Tank Worldwide and Grey Group Canada


As Chief Strategy Officer of TANK Worldwide, Valya developed the ultra-collaborative ThinkTANK planning process that has fueled exponential growth and success for clients and their brands. With over fifteen years of proven client partnerships across industries and continents, the finely honed process elevates Creative Intelligence and fosters agile, cross-functional alignment to build better businesses, brands, and teams. Today TANK is recognized as one of WPP’s fastest growing agencies, and Valya oversees planning teams across time zones.

Recognized for the accuracy of her insights, Valya has accumulated significant experience in all areas of communications and across categories. Her specialties include innovation and creativity in business, marketing strategy, consumer-centric planning, digital marketing and loyalty programs. An MBA in marketing and degrees in Psychology and Communications are the foundation of Valya’s unique perspective with which she has developed award-winning strategies client-side, agency-side, and as a consultant. Her philosophy has allowed her to work closely with clients’ C-Suite leadership to define the future of their companies beyond pure brand think. 

Speaking on: Inside the jury room: Strategy Awards

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