Session

PLEASE NOTE: All times are in Eastern Daylight Time (EDT)

Wednesday, October 6, 2021
3:00 PM - 3:30 PM

The BIG BRAINstorm: Relevance, reinvention and rejection

Wednesday, October 6, 2021
3:00 PM - 3:30 PM

The BIG BRAINstorm: Relevance, reinvention and rejection

Some consumer shifts have been percolating for years while others surge to the surface seemingly overnight. How can brands future-proof to avoid being left behind the zeitgeist, and how can they strategize back into their customers’ lives if they fall short? In the third and final brainstorm, our experts delve into the changing values, attitudes, and priorities to map out potential pitfalls. They’ll share strategies for how brands can reinvent themselves after falling out of step with consumer tastes and trends.


Featuring:


Ian Adler

VP Global

PepsiCo Foods Canada

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Matthew Kelly

Managing Partner

Level 5 Strategy Group

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Allison Litzinger

VP Marketing - Brand, Customer & Loyalty

The Bay

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Brent Nelsen

CSO

Leo Burnett

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Mark Tomblin

Founder

Thinking Unstuck

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