Advisory Board Members
CMO KFC Canada
Yum! Restaurants International
Samantha Redman is Chief Marketing Officer of KFC Canada, responsible for all aspects of KFC’s marketing efforts including brand strategy, ecommerce, CRM, brand communications, CSR, food and digital innovation. Redman joined KFC nearly 17 years ago, beginning her KFC career with KFC UK & Ireland and was named to the current position in December 2016. Prior to joining KFC Canada, Redman served in a number of roles including KFC Global Director of Advertising based in Dallas, Chief Marketing Officer KFC Middle East & North Africa based in Dubai and Marketing Director KFC South Africa based in Johannesburg.
Before joining KFC, Redman worked in brand marketing for Reckitt Benckiser UK and Johnson & Johnson Consumer Products South Africa. In 1997 she earned a Bachelor of Commerce Degree from the University of Kwa-Zulu Natal South Africa.
South African by birth but a global citizen at heart, Redman lives by the principle that ‘until you step into the unknown, you really don’t know what you are made of’. This principle has com alive in her enthusiasm to live and work internationally, embracing diverse cultures and taking that enthusiasm for adventure into how she leads in business. Redman loves to inspire her team and agency partners to build the KFC brand through bold and courageous thinking and then truly empowering them to drive lasting business impact.