Session

CMO interview: The impactful tenure

Tuesday, October 1, 2019
4:30 PM - 5:00 PM
Court

What does the marketing department of the future look like? Nimble, diverse, multi-skilled and zero-based budget adept… but how do we recruit, train & inspire the next generation of brand builders? Plus, how to organise, tech up and allocate spend for all the growing marcom demand, while driving growth.


Featuring:


Jackie Poriadjian-Asch
CMO & Chief Revenue Officer
Ecobee

Axel Schwan
Global Chief Marketing Officer
Tim Hortons