Exploring the role of marketing in an age of disruption.
Strategy magazine presents the Marketing Evolution: C-Suite Summit, Canada’s premier forum for exploring the role of marketing in an age of disruption. The mandate of the CMO — and of marketing itself — is more critical than ever to corporate success. Join us to learn from those who are building brands for the future.
Fairmont Banff Springs Hotel | Banff, Alberta | June 11 - 14, 2017
  • Beer to the future: Labatt on planning for the next decade

    As consumer habits evolve, consumer goods must also adapt to changes in their market, both in the short and long terms. The alcohol sales industry is no different.

    Labatt Brewing, with parent company AB InBev, has unveiled an ambitious new plan to have non-alcoholic beverages account for 20 per cent of its global profile by the year 2025. Labatt's VP of Marketing in Canada, Todd Allen, will join Strategy Digital Editor Jeromy Lloyd for an in-depth discussion of how his brand plans to navigate its next era.


    The mind-boggling pace of evolution has taken us from a world without screens to one dominated by devices. As machines become as intelligent as us, we’ll reach a point where we become indistinguishable from one another.

    This session, based on PHD's latest thought-leadership "Merge", will explore how the next three decades will be the most technologically disruptive era in history and how technology and humanity will – both symbolically and literally – merge together.

  • From Kickstarter to Challenger: Knixwear's Disruptive New Model

    Hear Joanna Griffiths, founder and CEO of Knixwear, a Kickstarter sensation disrupting women's intimate apparel market, share her brand's story and its outlook on the future.

    Knixwear holds the records for most-funded fashion project and most-funded women's project in Kickstarter history. Now sold online and carried in over 500 retail locations across North America, Knixwear has its sights set on even greater disruption within the apparel industry.

  • Brand-Building at Fintech Speed

    Find out how Koho is designing a brand that can break through the crowded fintech landscape and connect with today's consumer – and why start-up-speed thinking, purpose and impact need to be the norm for all brands moving forward.

  • The evolving role of the CMO

    Weston Bakeries' Andrea Hunt and SickKids' Lori Davison, will take part in a live onstage discussion of how their roles, and the place of marketing in their organizations, have transformed in recent years. Both executives have led rebranding strategies, as well as institutional overhauls, and will expand on their experiences with the MES audience.


    Sam Olstein, GE's Director of Global Innovation, has led the brand through some of its most dazzling and provocative marketing campaigns in recent years.

    From using GE's digital technology to broadcast an up-close look at an active volcano in Nicaragua, to creating a massive, scientifically-perfect meat smoker at SXSW, Olstein has found ingenious ways to present GE's technological capabilities to a younger generation. Olstein will discuss how his team has developed an innovation-focused culture within a legacy brand, further solidifying the role that GE will play in the tech sector's future.


    Lucie Greene, Worldwide Director of the JWTIntelligence Innovation Group, will present exclusive findings from JWT's 2018 Future 100 Report. A product of JWT's in-house futures and innovation think tank, the Future 100 provides a look at the year ahead, identifying key trends in technology, retail, culture, marketing and more. Greene will provide an essential roundup of the most important information for marketers to have in their arsenal as they face the future.


    The smoke is starting to clear, as pictures of Canada's provincial cannabis markets start to emerge. Each province will establish their own rules, regulations and retail environments for recreational marijuana. Marketing, or perhaps a government-mandated lack thereof, will be a unique challenge for cannabis brands as they seek to capture consumer attention.

    Alison Gordon, CEO of licensed producer 48 North, will discuss the marketing and branding challenges her company faces in the run-up to legalization, and how her team plans to stay nimble as the country braces for this pivotal moment.

  • Why AI? The impact of artificial intelligence

    Mitch Joel in conversation with Steve Irvine of Integrate.ai

    Artificial intelligence is urgently knocking on the doors of marketers, and set to have a big impact on brands. This session will serve to answer some key questions regarding the real potential of AI and the effects it will have on the future of the marketing industry.

    Presented by two esteemed subject matter experts, author and tech guru Mitch Joel will conduct an in-depth discussion with Steve Irvine, founder of Integrate.ai and advisor to Canada's leading AI research organization, the Vector Institute.