Advisory Board Members
Chief Marketing Officer
Stéphanie Binette became Chief Marketing Officer of L'Oréal Canada last August 1, 2017.
With a rich and successful career, Stéphanie has contributed significantly to L'Oréal Canada's success over the past 10 years.
After a 10-year career with multinational consumer goods companies in Montreal and Toronto, she began her career at L'Oréal Canada in 2006 as Group Leader for Garnier. Stéphanie subsequently made an impressive career in L'Oréal Canada's Consumer Products division. In 2008, she was named Director of Marketing, Colour & Hair Care for L'Oréal Paris, the flagship brand of the L'Oréal Group, for which her contribution was exceptional. In 2010, she became Brand Manager of Maybelline New York and accelerated the growth of the brand, making it the # 1 brand in cosmetics in Canada. Under her leadership, her team successfully launched the Essie brand in Canada in 2011, creating a unique brand image and achieving the most successful launch worldwide.
In 2013, Stéphanie was promoted General Manager for Garnier-Maybelline-Essie, and continued to gain market share and develop talent with a strategy based on innovation beyond products. In 2015, she was promoted to General Manager for L'Oréal Paris, where she revived the brand’s growth, increased market share in all major categories and accelerated the digital transformation of the brand. Over the past few years, she has played a key role in the growth of market share, in profit and in the development of talent in her teams. Stéphanie focuses on a consumer-oriented marketing approach and has been able to transform her teams in order to make them seize opportunities and consumer trends as well as become risk-takers, while focusing on the excellence and quality of strategy executions.
Stephanie graduated from Laval University and Stonehill College in communications. Engaged towards women in need, she sat the board of La Rue des femmes in Montreal and continues to support them. It was also under her leadership that her team launched the first major philanthropic program of L'Oréal Paris in Canada, Women of Worth, which honours extraordinary women who give their time to their community, throughout the country.