Speakers


Andrea Bell

Head of Mindset, Strategic Insights and Executive Editor, Americas

WGSN

Part trend-forecaster, part-futurist, Andrea Bell is a seasoned journalist with an in-depth knowledge of the consumer marketplace and mindset. Andrea’s consumer expertise drives many of  WGSN’s consumer advisory projects where she works closely with clients (ranging from CPG to Fashion) to create consumer roadmaps, personas, generational points-of-entry, and communication plans that result in...more

Speaking at: Andrea Bell, WGSN: Your long-term disrupted consumer forecast


Marc Bertrand

Senior Manager, Consumer Insights

Molson Coors Canada

Currently acting as Molson Coors Canada’s Senior Manager, Consumer Insights, Marc is a strategic insights practitioner who specializes in building brands through consumer empathy and segmentation. Marc’s insights career started on the ground floor of Canada’s most reputable data collection agencies and quickly shifted to an consultative insights role where...more

Speaking at: Marc Bertrand, Molson Coors Canada & Johanna Faigelman, CEO - How Molson’s marketing team is using anthropology to gain a deeper understanding of their consumers


David Bigioni

Chief Commercial Officer

Canopy Growth

David is an award-winning brand builder and senior business leader who consistently delivers extraordinary results. David is currently Chief Marketing Officer for Canopy Growth Corporation, the world's leading diversified cannabis company. David is admired for his ability to inspire teams with his openness to innovative ideas and entrepreneurial mindset - combining his creativity and commercial...more

Speaking at: Nancy Marcus, Kruger Products & David Bigioni, Canopy Growth: The evolving role of the CMO


Aletta Brandle

Social Media & Influencer Strategy

The Globe and Mail

The undeniable effectiveness of social media advertising and the rising popularity of influencer marketing created a unique opportunity for Aletta within the Globe and Mail’s in-house content marketing agency, The Globe Content Studio. As the lead social media and influencer strategist, Aletta extends the reach of the studio’s branded content...more

Speaking at: Lunch + trends in martech hosted by Globe and Mail


Stephanie Chan

Digital Editor, Native Editor

The Globe and Mail

Stephanie Chan is a proven editor, writer and strategist with a background in business and finance journalism. Hailing from The Globe’s newsroom, she moved to become digital editor in the Globe Content Studio with an aim of proving that engaging, reader-focused content doesn’t have to interfere with good marketing – and...more

Speaking at: Lunch + trends in martech hosted by Globe and Mail


Jason Chaney

CCO

Koho Financial

Jay recently made the transition from the agency world to join Canada’s hottest fintech start-up Koho. As the Chief Creative Officer, Jay will be developing the brand identity and communications to launch the company across Canada. 

He joins Koho from Cossette, where he was the Chief Strategy Officer and topped this...more

Speaking at: Co-chairs' closing remarks; Co-chairs' opening remarks


Johanna Faigelman

CEO

Human Branding

Johanna Faigelman is the founding partner and CEO of Human Branding Inc., an innovative market research consultancy that has pioneered the use of applied anthropology thinking to create game-changing business results for international clients across a wide range of industries. Johanna has close to 20 years of strategic brand building...more

Speaking at: Marc Bertrand, Molson Coors Canada & Johanna Faigelman, CEO - How Molson’s marketing team is using anthropology to gain a deeper understanding of their consumers


Diana Frost

VP Marketing

Mars Canada

Diana is the Head of Marketing for Mars Wrigley Confectionery Canada, member of the Mars Wrigley Confectionery Management Team, and leads the Inclusion and Diversity council at Mars Canada.  As the Head of Marketing, her team is responsible for the vision, portfolio strategy, innovation and brand communication for leading brands...more

Speaking at: Co-chairs' closing remarks; Co-chairs' opening remarks


Jeff Greenspoon

Innovation Lead, Dentsu Aegis Network & CEO, Isobar Canada

Isobar Canada

Bachelor of Arts, Honours Business Administration

University of Western Ontario, Richard Ivey School of Business

Jeff holds a degree from The Ivey Business School and has gained extensive experience in entrepreneurship, marketing and strategy for over a decade. He is often called upon as a lecturer by the likes of Google, UofT...more

Speaking at: Jeff Greenspoon, Isobar Canada & Hannah Parish, General Motors of Canada - Setting the pace for new mobility solutions at General Motors


Adam J Grogan

Sr. Vice President, Marketing & Innovation

Maple Leaf Foods

Adam Grogan is Senior Vice President, Marketing, Innovation, Research and Development at Maple Leaf Foods. Mr. Grogan is responsible for leading the growth in Canada and the U.S. of Maple Leaf’s retail fresh and prepared meats business in the areas of brand marketing, product development, sustainability, research, technology and category...more

Speaking at: Adam Grogan, Maple Leaf Foods: The reinvention of Maple Leaf


Emma Knight

Co-Founder, Director of Brand and Marketing

Greenhouse

Emma Knight is a co-founder of Greenhouse, a Toronto-based beverage company whose mission is to offer widespread, sustainable access to plant-based nutrition of the highest quality. She is the company’s director of brand and marketing and a co-author of The Greenhouse Cookbook, a national bestseller. Prior to Greenhouse’s launch, Emma was based in Paris,...more

Speaking at: Rajen Ruparell, Endy & Emma Knight, Greenhouse: Thriving in times of change


Lauren Macdonald

CMO

IKEA Canada

Lauren MacDonald is the Chief Marketing Officer for IKEA Canada.  She oversees Marketing Communication, Media, Consumer Insights, and Loyalty and CRM and sits on the Canadian senior leadership team. Previous to joining IKEA, Lauren was with PepsiCo for ten years. 

Lauren has a rich international background and has both studied and...more

Speaking at: Lauren Macdonald, IKEA Canada: The power of possibilities How IKEA Canada evolved its marketing strategy to be purpose-led


Mary Maddever

SVP, Editorial Director/Publisher of Strategy/Media In Canada/Stimulant/Marketing

Strategy

Speaking at: Welcome: Mary Maddever


Nancy J Marcus

North American CMO

Kruger Products L.P.

Nancy Marcus has been a trailblazer since the start of her marketing career at leading companies including Phillip Morris and RJR MacDonald as one of the few female VP’s to have a seat at the Executive level. Now as Corporate Vice President of Marketing at Kruger Products (KPLP) and the...more

Speaking at: Nancy Marcus, Kruger Products & David Bigioni, Canopy Growth: The evolving role of the CMO


Hannah Parish

Director, Urban Mobility Solutions

General Motors Strategy + Innovation

Hannah is a 15 year General Manager and Marketing veteran, specializing in holistically thinking about consumer needs and journeys in the urban landscape. Her background spans a unique mix of industries, with experience at driving and leading businesses like Nature Valley, Voltaren, Smucker’s, Specialized and Cannondale. Hannah’s true passion is cycling and gives her spare time to support cycling and transportation in Canada. Among her volunteer efforts, Hannah is a member of...more

Speaking at: Jeff Greenspoon, Isobar Canada & Hannah Parish, General Motors of Canada - Setting the pace for new mobility solutions at General Motors


Rajen Ruparell

Co-Founder and Chairman

Endy Sleep

Rajen is the Co-Founder and Executive Chairman of Endy, Canada’s leading online mattress brand.

A serial entrepreneur and investor, Rajen is also Founder & Chairman of the RJR Group, which builds its own incubated companies and invests in startups across a variety of industries, including consumer technology, health and wellness, retail,...more

Speaking at: Rajen Ruparell, Endy & Emma Knight, Greenhouse: Thriving in times of change


Axel Schwan

Global Chief Marketing Officer

Tim Hortons

Having grown up in a family of restauranteurs, Axel has always been dedicated to delivering an excellent guest experience and making guests happy. Today, this passion drives him to craft one-of-a-kind creative that keeps guests hungry for the latest news and products from Tim Hortons.

Before moving to Canada to lead...more

Speaking at: KEYNOTE: Axel Schwan, Tim Hortons - Stepping into Canada's living room


Sean Stanleigh

Managing Editor, Globe Content Studio

The Globe and Mail

Sean Stanleigh is managing editor of Globe Edge, the content marketing studio at The Globe and Mail. His team blends audience data with journalistic intuition and experience to craft great storytelling on behalf of brands, positioning them as thought leaders with influential audiences across multiple platforms. He is also co-chair...more

Speaking at: Lunch + trends in martech hosted by Globe and Mail


Max Valiquette

VP Head of Planning

Publicis

Speaking at: Strategy Awards


Nick White

Marketing Director

Wealthsimple

Nick is the Marketing Director at Wealthsimple, Canada's fastest growing online investment service, where he leads the brand's marketing team. His focus is on creating innovative marketing campaigns for both paid and organic acquisition channels, along with developing strong brand partnerships with companies like Airbnb and Casper. Nick was recently...more

Speaking at: Nick White, Wealthsimple - Building a human focused brand