Following a 20+ year career in the arts, journalism and tourism, Gloria joined Destination Canada in 2006 to share the stories of Canada with the rest of the world. Gloria quickly gained a reputation as a skilled strategist and passionate champion of the tourism industry. In 2019, Gloria was promoted to SVP Marketing Strategy & Chief Marketing Officer of Destination Canada where she drives Destination Canada’s global and domestic marketing strategy. Gloria’s leadership purpose is to have people experience the joy of effective teams. She is proud to lead a team of passionate marketers who share a common vision of inspiring those with glowing hearts to fall in love with Canada.

Some defining moments in Gloria’s career include learning from tourism business owners from across Canada; speaking at Content Marketing World; interviewing Elizabeth Becker (author of Overbooked) at TIAC Congress; the partnership team for the 2010 Winter Games, behind the scenes of TV shows like America’s Next Top Model, and working for Tourism BC in London and as a journalist and editor at magazines and newspapers around the world.

Speaking on: A guide to restoring consumer confidence