Session
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Tuesday, November 10, 2020
3:30 PM - 4:00 PM
Globe Content Studio: Product storytelling in the digital age (Content Partner)
Tuesday, November 10, 2020
3:30 PM - 4:00 PM
Globe Content Studio: Product storytelling in the digital age (Content Partner)
In March 2020, Loblaw announced the relaunch of the iconic publication PC Insiders Report, with the goal of inspiring their customers with fresh recipes, new product stories and tips in the kitchen. Shortly after, the country went into lockdown and the Canadian grocery retailer became an essential service.
Join Cheryl Grishkewich, vice-president of control brand marketing at Loblaw, and Katherine Scarrow, general manager of Globe Content Studio, as they discuss the evolution of Insiders for the digital age, the importance of insights-driven storytelling and some of the unique challenges the teams faced co-producing the content.
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