Session

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PLEASE NOTE: All times are in Eastern Daylight Time (EDT)

Thursday, September 20, 2018
3:00 PM - 3:30 PM
Crystal Ballroom

Marc Bertrand, Molson Coors Canada & Johanna Faigelman, CEO - How Molson’s marketing team is using anthropology to gain a deeper understanding of their consumers

Thursday, September 20, 2018
3:00 PM - 3:30 PM
Crystal Ballroom

Marc Bertrand, Molson Coors Canada & Johanna Faigelman, CEO - How Molson’s marketing team is using anthropology to gain a deeper understanding of their consumers

An in-depth discussion on how Molson Coors Canada is using anthropology to maximize its marketing effectiveness. Be one of the first to hear about the work the brand has been doing from Marc Bertrand, Senior Manager, Consumer Insights, Molson Coors Canada and noted anthropologist Johanna Faigelman, founding partner and CEO of Human Branding.  


Featuring:


Marc Bertrand

Senior Manager, Consumer Insights

Molson Coors Canada

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Johanna Faigelman

CEO, Founding Partner

Human Branding

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