Speaker Marc Bertrand

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Marc Bertrand

Senior Manager, Consumer Insights

Molson Coors Canada

Currently acting as Molson Coors Canada’s Senior Manager, Consumer Insights, Marc is a strategic insights practitioner who specializes in building brands through consumer empathy and segmentation. Marc’s insights career started on the ground floor of Canada’s most reputable data collection agencies and quickly shifted to an consultative insights role where he led clients both nationally and globally. In 2018, he transitioned to his current role at Molson Coors Canada where he has been active in consulting and training internal stakeholders on how to translate empathic consumer insights and segmentation learnings into action.

Speaking on: Marc Bertrand, Molson Coors Canada & Johanna Faigelman, CEO - How Molson’s marketing team is using anthropology to gain a deeper understanding of their consumers