Session
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Thursday, September 20, 2018
3:00 PM - 3:30 PM
Crystal Ballroom
Marc Bertrand, Molson Coors Canada & Johanna Faigelman, CEO - How Molson’s marketing team is using anthropology to gain a deeper understanding of their consumers
Thursday, September 20, 2018
3:00 PM - 3:30 PM
Crystal Ballroom
Marc Bertrand, Molson Coors Canada & Johanna Faigelman, CEO - How Molson’s marketing team is using anthropology to gain a deeper understanding of their consumers
An in-depth discussion on how Molson Coors Canada is using anthropology to maximize its marketing effectiveness. Be one of the first to hear about the work the brand has been doing from Marc Bertrand, Senior Manager, Consumer Insights, Molson Coors Canada and noted anthropologist Johanna Faigelman, founding partner and CEO of Human Branding.
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