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Advisory Board Members
SVP, Global Head of Innovation and Marketing
Christine is the CMO of PepsiCo Foods Canada. She has 21 years of marketing, innovation, research, design and corporate strategy experience.
She has been lauded for her passion for the consumer and her ability to leverage consumer insights to build brands. In her 15 years at PepsiCo she has used these skills to fortify the positioning for both established and high growth brands in Frito-Lay North America, a division of PepsiCo. She built an Experience Design Center integrating consumer, culinary and design principles which later set the stage for a broader PepsiCo investment in design. Most recently Christine was VP of Innovation where she led Innovation strategy and new product development producing a more than $1B 3-year pipeline. She assumed her current role as CMO in Canada in February 2014 and leads a team of approx. 50 marketers focused on building a PepsiCo portfolio of highly loved food brands including, Lay's, Doritos, Cheetos, Tostitos, Ruffles, Quaker, and Stacy's among other well-known brands.
Christine received her MBA and Bachelors of Journalism from The University of Texas. She currently lives with her husband, Joakim and two children, Anders and Isabella in Toronto, Ontario.