Lori Davison joined SickKids Foundation in 2014. As Vice President, Brand Strategy & Communications, Davison leads the strategic vision for SickKids' brand communications. Under her leadership, the foundation’s in-house team of marketers, content specialists and public relations practitioners develop and execute integrated marketing and communications programs to build brand equity, raise awareness of SickKids’ global leadership and reinforce the need for donor dollars.
Prior to joining SickKids, Davison had roles on the senior management teams of leading advertising agencies such as Leo Burnett and BBDO, where she led brand strategy on several government of Ontario assignments, as well as for some of Canada’s biggest blue chip brands, including RBC and TD Bank.
Davison holds a Master of Arts degree from the University of Toronto as well as a Bachelor of Arts degree in English and Sociology from the University of Western Ontario.