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| 8:30 AM |
Registration and breakfast |
| 9:30 AM |
Opening Remarks |
| 9:45 AM |
Disrupting Disruption |
| 10:30 AM |
Corona: The struggle to get sustainability right |
| 10:55 AM |
Networking break |
| 11:15 AM |
The upsides to a downturn? What the economic forecast means for marketers |
| 12:15 PM |
Heinz Ketchup: Building buzz for an iconic brand |
| 12:45 PM |
Lunch + Marketing through the lens of journalism, hosted by the Globe Content Studio |
| 2:00 PM |
From advocacy to action |
| 2:45 PM |
The CMO Interview: Seeding and growing audiences for your brand |
| 3:25 PM |
Networking Break |
| 3:45 PM |
Anticipating tomorrow: The roles that will redefine marketing |
| 4:10 PM |
The CMO Interview: Marketing with meaning |
| 5:00 PM |
Closing Remarks |
| 5:05 PM |
Pre-Show Cocktails |
| 6:00 PM |
Strategy Awards |