Session

PLEASE NOTE: All times are in Eastern Daylight Time (EDT)

Tuesday, October 5, 2021
1:00 PM - 1:30 PM

The retiree cohort: Why marketers ignore it at their peril (Content Partner)

Tuesday, October 5, 2021
1:00 PM - 1:30 PM

The retiree cohort: Why marketers ignore it at their peril (Content Partner)

While brands have been busy marketing to Gen Z and millennials, they're missing out on a massive, mostly untapped market: boomers. Join Katherine Scarrow of The Globe and Mail and Matt Coyle of Purpose Investments as they discuss ways to engage this valuable consumer demographic.


Featuring:


Matt Coyle
Chief Customer Experience Officer
Purpose Investments

Katherine Scarrow
General Manager
Globe Content Studio

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