Everything’s changed.

What does that mean for the future
of marketing?


Get a corner-office perspective on how to move forward.

Join the virtual series to hear from CMOs, futurists, anthropologists and Canada’s prominent thought leaders as they share insights on what to expect next and how to navigate the pressing issues that are changing behaviours, attitudes and choices.
How will global macro changes impact consumer behaviour?
How can brands future-proof to keep up with the zeitgeist?
How will hybrid return-to-work models affect media strategies?
Fairmont Banff Springs Hotel | Banff, Alberta | June 11 - 14, 2017


2021 Lineup

  • The BIG BRAINstorm: The macro changes impacting marketing

    Experts dive into the changes ahead and discuss how they will impact consumer behaviour in our first brainstorm. How can brands help solve our environmental and societal woes? How will global warming impact where we go, what we do, and how brands go to market? And as more brands embrace purpose, how will expectations evolve? Join us as we peer around the corner and discuss how these forces will disrupt CMO priorities and the role of marketing.

  • CMO Interview: Where do we go from here?

    For over a year and a half, we had to pivot to manage massive change, constantly shift plans, and do it all remotely. What does marketing look like in the new normal? Andrea Hunt of Arterra Wines and Eva Salem of Canadian Tire dive into the universal challenges marketers in Canada are facing, sharing some solutions and experiences, while scoping out ideas on the nature and ramifications of the challenges ahead.

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