Speaker Sara McLaren

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Sara McLaren

Director PR & Partnerships

Bell Media

Sara McLaren is the Director of Publicity and Partnerships for Bell Media, overseeing publicity strategy for all English language brands including CTV, Crave, and iHeartRadio, as well as management of the company’s industry partnership portfolio.  In her nearly 15 years at Bell Media, Sara has worked across a range of projects, from launching Canadian classics Orphan Black and Letterkenny, to the publicity push around Bat Out of Hell The Musical, the unveiling of the all-new Crave, and most recently the promotions for Canadian COVID-19 benefit, Stronger Together.  Prior to joining Bell Media, Sara ran the publicity department at Canadian independent record label MapleMusic Recordings, working with critically acclaimed Canadian musicians Kathleen Edwards, The Dears, Sam Roberts, and Joel Plaskett.

Speaking on: Broadcast Partners and You: Working together for impactful promotion

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